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ASO Manager

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1 وظيفة شاغرة
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عدد الوظائف الشاغرة

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الوصف الوظيفي

Playtika is looking for an ASO Manager to join our fast-paced Performance Marketing team!

This role of App Store Optimization (ASO) expertise to maximize organic potential of Bingo Blitz across app stores and digital platforms.

Key Responsibilities

ASO

  • Act as the gatekeeper of Bingo Blitz in the app stores by shaping and telling the game story through optimized compelling store pages.
  • Drive ASO strategy end-to-end: maximize search visibility improve conversion rates and continuously test creatives and messaging.
  • Collaborate with Creative Product User Acquisition and Studio teams to deliver impactful assets and ensure alignment across all marketing touchpoints.
  • Research the competitive landscape to uncover opportunities and push for new growth strategies.

Requirements

  • Bachelors degree from a leading institution.
  • 1 years of experience in ASO with proven hands-on knowledge of app store consoles & tools.
  • Strong analytical skills and proven ability to interpret data into insights and actions.
  • Creative storyteller with the ability to collaborate effectively with creative teams.
  • Excellent communication skills and fluency in English.
  • Research-driven curious and passionate about growth.
  • Advanced Excel skills; statistical knowledge is a plus.
  • Experience in strategy or market research an advantage.
  • Understanding of UA activities and metrics - Search Ad Networks CPI ROI LTV Retention an advantage.

Key Responsibilities

ASO & Organic Growth

  • Act as the gatekeeper of Bingo Blitz in the app stores by shaping and telling their story through optimized compelling store pages.
  • Drive ASO strategy end-to-end: maximize search visibility improve conversion rates and continuously test creatives and messaging.
  • Collaborate with Creative Product and Studio teams to deliver impactful assets and ensure alignment across all marketing touchpoints.
  • Research the competitive landscape to uncover opportunities and push for new growth strategies.
  • Oversee SEO activity for Playtikas web-playable games.

User Acquisition (UA)

  • Manage and optimize paid UA campaigns across multiple channels (Search Ad Networks).
  • Monitor KPIs such as CPI ROI LTV and retention to continuously improve campaign performance.
  • Partner with analysts and data teams to analyze campaign performance and implement actionable insights.
  • Collaborate with the Creative team on the development and testing of UA creatives to support campaign growth.
  • Work closely with other managers to ensure synergy between organic and paid activities for maximum impact.

Requirements

  • Bachelors degree or equivalent experience
  • 1 years of experience in ASO with proven hands-on knowledge of app store consoles & tools.
  • Experience in UA campaign management (Google Meta Apple Search Ads or similar platforms).
  • Strong analytical skills and proven ability to interpret data into insights and actions.
  • Creative storyteller with the ability to collaborate effectively with designers and copywriters.
  • Excellent presentation and communication skills.
  • Research-driven curious and passionate about growth.
  • Advanced Excel skills; statistical knowledge is a plus.
  • Experience in strategy consulting or market research an advantage.


Required Experience:

Manager

نوع التوظيف

دوام كامل

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