ASO Manager
Posted on :
27-09-2025
Employer Active
1 Vacancy
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Job Description
Playtika is looking for an ASO Manager to join our fast-paced Performance Marketing team!
This role of App Store Optimization (ASO) expertise to maximize organic potential of Bingo Blitz across app stores and digital platforms.
Key Responsibilities
ASO
- Act as the gatekeeper of Bingo Blitz in the app stores by shaping and telling the game story through optimized compelling store pages.
- Drive ASO strategy end-to-end: maximize search visibility improve conversion rates and continuously test creatives and messaging.
- Collaborate with Creative Product User Acquisition and Studio teams to deliver impactful assets and ensure alignment across all marketing touchpoints.
- Research the competitive landscape to uncover opportunities and push for new growth strategies.
Requirements
- Bachelors degree from a leading institution.
- 1 years of experience in ASO with proven hands-on knowledge of app store consoles & tools.
- Strong analytical skills and proven ability to interpret data into insights and actions.
- Creative storyteller with the ability to collaborate effectively with creative teams.
- Excellent communication skills and fluency in English.
- Research-driven curious and passionate about growth.
- Advanced Excel skills; statistical knowledge is a plus.
- Experience in strategy or market research an advantage.
- Understanding of UA activities and metrics - Search Ad Networks CPI ROI LTV Retention an advantage.
Key Responsibilities
ASO & Organic Growth
- Act as the gatekeeper of Bingo Blitz in the app stores by shaping and telling their story through optimized compelling store pages.
- Drive ASO strategy end-to-end: maximize search visibility improve conversion rates and continuously test creatives and messaging.
- Collaborate with Creative Product and Studio teams to deliver impactful assets and ensure alignment across all marketing touchpoints.
- Research the competitive landscape to uncover opportunities and push for new growth strategies.
- Oversee SEO activity for Playtikas web-playable games.
User Acquisition (UA)
- Manage and optimize paid UA campaigns across multiple channels (Search Ad Networks).
- Monitor KPIs such as CPI ROI LTV and retention to continuously improve campaign performance.
- Partner with analysts and data teams to analyze campaign performance and implement actionable insights.
- Collaborate with the Creative team on the development and testing of UA creatives to support campaign growth.
- Work closely with other managers to ensure synergy between organic and paid activities for maximum impact.
Requirements
- Bachelors degree or equivalent experience
- 1 years of experience in ASO with proven hands-on knowledge of app store consoles & tools.
- Experience in UA campaign management (Google Meta Apple Search Ads or similar platforms).
- Strong analytical skills and proven ability to interpret data into insights and actions.
- Creative storyteller with the ability to collaborate effectively with designers and copywriters.
- Excellent presentation and communication skills.
- Research-driven curious and passionate about growth.
- Advanced Excel skills; statistical knowledge is a plus.
- Experience in strategy consulting or market research an advantage.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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