Director of Customer Measurement

Realize your potential by joining the leading performance-driven advertising company!

As a Director of Customer Measurement on the Global Sales Alliance team in our New York Office youll play a vital role in leading the development and execution of our advertiser-facing measurement strategy. This role will be responsible for defining how advertisers measure success on Taboola owning the measurement roadmap attribution solutions and partnerships that drive performance visibility across the entire customer journey.

This person will serve as the internal and external voice of measurement supporting product development enabling commercial teams and helping advertisers move beyond basic reporting to real business impact. The ideal candidate is part product leader part strategist and part operator with a deep understanding of attribution incrementality and the evolving measurement ecosystem.

To thrive in this role youll need:

• 710 years of experience in performance marketing growth analytics or ad tech measurement roles.
• Strong understanding of tracking infrastructure and implementation (client-side server-side GTM MMPs).
• Proven experience building or leading measurement solutions at a platform DSP or adtech company.
• Deep knowledge of attribution methodologies (MTA view-through first-party modeled) incrementality testing and MMM.
• Experience integrating with MMPs server-side tracking and conversion APIs.
• Strong product mindsetable to work closely with R&D to scope prioritize and ship measurement capabilities.
• Excellent communicator with the ability to explain complex measurement concepts to both technical and non-technical audiences.
• Analytical thinker with hands-on experience using data to drive insights and resolve discrepancies.
• Familiarity with SQL Python or BI tools for data validation and reporting.
• Experience with platforms like Google Analytics AppsFlyer Adjust Snowflake or Adobe Analytics.
• Understanding of privacy-focused attribution (e.g. GBRAID/WBRAID SKAN modeled conversions).
• Experience managing vendor relationships and driving GTM strategies for measurement partnerships.
• Experience supporting cross-channel attribution discussions and helping clients understand Taboolas value within broader multi-platform strategies.
• Experience owning full-cycle measurement initiatives including requirement scoping internal product delivery and external education.

How youll make an impact:

As a Director of Customer Measurement youll bring value by:

Strategy & Leadership

• Defining and leading Taboolas advertiser-focused measurement strategy across attribution incrementality lift and ROI modeling.
• Owning the long-term vision androadmap for measurement aligned with platform evolution and client needs.
• Serving as the companys Subject Matter Expert (SME) for performance validation attribution and campaign impact.
• Promoting a culture of experimentation learning agendas and rigorous performance validation across the organization.
• Leading a cross-functional workstream including product data science GTM and sales enablement.
• Defining and maintaining the measurement architectureensuring that data collection attribution logic and reporting pipelines are aligned and scalable.
• Staying up to date on regulatory changes (GDPR CCPA iOS/ATT Consent Mode) and ensuring attribution models comply with privacy standards.

Product & Partner Development

• Guiding the development of platform-native attribution tools and API-based integrations that support accurate scalable measurement.
• Collaborating with product and R&D teams to evolve Taboolas measurement stack (e.g. multi-touch attribution modeled conversions pLTV).
• Identifying initiating and lead strategic measurement partnerships with 3rd-party vendors (e.g. MMPs MMM providers).
• Overseeing partner integration from vetting to go-to-market (GTM) including legal technical and commercial alignment.
• Owning the partnership lifecycle from initial methodology discussions and contract negotiation to technical scoping testing and GTM rollout.
• Exploring opportunities for first-party data enablement modeled conversions and predictive measurement tools to future-proof attribution at scale.

Advertiser Enablement & Insights

• Working with sales and AMs to pitch measurement solutions that tie Taboolas impact to business outcomes (ROAS CPA MER LTV).
• Leading efforts to reduce attribution discrepancies and resolve measurement conflicts with customers.
• Helping advertisers validate their own measurement models by aligning on data quality assumptions and analytical frameworks.
• Driving development of learning agendas testing plans and performance benchmarks across key verticals.
• Assisting advertisers in integrating Taboola measurement into broader marketing mix models unifying reporting across platforms.
• Creating onboarding frameworks and consulting engagements for top-tier advertisers around measurement strategy.

Internal Advocacy & Education

• Training internal teams on attribution frameworks measurement tools and strategic use cases.
• Creating reusable assets (e.g. playbooks FAQs sales templates) to scale measurement messaging across the field org.
• Providing executive-level insights into campaign performance industry trends and strategic opportunities.
• Acting as the internal attribution thought leader offering proactive support for presales strategic pitches and escalations.
• Collaborating with GTM teams to track and report the impact of measurement-led engagements on revenue and retention.

Why Taboola

If you ask Taboolars what they love about working here theyll tell you that theyve been empowered to realize their full potential while growing and learning from and with smart and talented people. Theyll also share more about:

• Adam Singolda Taboola Founder and CEO says; You can copy anything from another business but you cant copy a companys culture.
• Well-being: Enjoy comprehensive benefits (health etc) a fully stocked kitchen and location-specific perks (gym partnerships parking).
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo Conde Nast Fox Sports NBCU ESPN CBS and E! Online. Our advertiser clients include Wells Fargo Honda Pinterest Expedia and Honda.

Ready to realize your potential

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications merit and business need.-

Learn more about #TaboolaLife on LinkedIn Facebook Instagram X YouTube & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize Taboolas powerful ad platform reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News Yahoo and OEMs such as Samsung Xiaomi and others use Taboolas technology to grow audience and revenue enabling Realize to offer unique data specialized algorithms and unmatched scale.

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