Cluster F&B Public Relations Manager

JOB SUMMARY

Supports the development and execution of an ongoing public relations and community engagement strategy focused on driving business into the hotels food and beverage outlets. As the F&B PR Manager builds strong relationships with media influencers and key market players to position the outlets as premier dining and social destinations. Ensures consistent and effective communication of F&B offerings to the public aligning with brand standards and business objectives. Implements targeted media and community relations programs that generate buzz increase visibility and directly contribute to outlet revenue. Provides proactive and reactive PR support including messaging brand storytelling and reputation management related to F&B operations.

CANDIDATE PROFILE

Education and Experience
2-year degree from an accredited university in Marketing Business Administration or related major; 2 years experience in public relations communications or related professional area.
OR
4-year degree from an accredited university in Marketing Business Administration or related major; no experience required.

CORE WORK ACTIVITIES

Building Brand and Property Awareness to Drive Revenue
Works collaboratively with local regional and national media partners to build awareness and increase exposure for the hotels restaurants and bars.
Actively solicits new media outlets food and lifestyle journalists influencers and digital content creators to generate ongoing publicity.
Selects the most impactful PR and media opportunities based on market trends outlet positioning and overall business needs.
Applies creative storytelling and selling techniques to secure high-visibility coverage and partnerships that elevate F&B outlet profiles.
Increases awareness within the food beverage and lifestyle media community by organizing targeted events previews and collaborations to drive revenue and foot traffic.
Supports the hotels F&B social media strategy by contributing PR-driven content leveraging influencer collaborations and amplifying media coverage.
Works closely with online media platforms and blogs to promote the hotels dining experiences signature events and promotions.
Ensures consistent messaging and brand voice for all F&B public relations and communications across media influencer and digital channels

Building Successful Relationships
Builds and strengthens relationships with local food writers lifestyle media influencers and digital content creators to ensure consistent exposure of the hotels food and beverage outlets.
Develops strong ties within the local market including event organizers social circles and community groups to expand the guest base and generate new revenue opportunities for F&B outlets.
Conducts regular outreach and engagement with media and influencer contacts to maintain awareness and momentum around F&B offerings seasonal promotions and signature experiences.
Identifies and leverages communication and distribution channelssuch as local platforms hospitality blogs and food-focused publicationsthat can drive last-minute bookings and increase outlet traffic.
Provides marketing and digital teams with creative content ideas stories and experiences to support strong public relations messaging for each F&B venue.
Partners with F&B and marketing leadership to develop and support promotions and campaigns aligned with outlet strategies driving visibility engagement and revenue.

Coordinating Communication Efforts
Provides accurate engaging and brand-aligned communication to visiting journalists influencers and media professionals covering food and beverage experiences.
Evaluates and identifies new public relations opportunities specifically aimed at increasing visibility and revenue for the hotels F&B outlets.
Develops and executes a strategic F&B public relations plan that supports local group and leisure audience engagement with a focus on outlet traffic and dining experiences.
Assists in organizing and hosting individual and group media visits influencer tastings and curated F&B events to showcase the propertys culinary offerings.
Coordinates community involvement and local partnership activities that enhance the public image of the hotel and its dining venues.
Supports the development of creative F&B content and collateral ensuring alignment with corporate brand standards tone of voice and legal compliance.
Assists in drafting and distributing F&B-related press releases editorial content and stories across print digital and social media platforms to generate coverage and drive awareness.

Providing Exceptional Customer Service
Sets a positive example for guest relations.
Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
Conducts site inspections with visiting journalists and food bloggers.
Be present on the venues over the weekend operations and/or Public Holidays.

Additional Responsibilities
Keeps detailed files and records on all matters relative to propertys F&B public materials.
Ensures that property is following all corporate public relations guidelines.
Performs other job-related duties as assigned by the manager to support the success of the department and overall business objectives

MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develop and evaluate alternatives and solutions solve problems and choose a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
oCommunications and Media - Knowledge of media production communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written oral and visual media.
oSales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product service or idea from prospects and clients.
oSales Opportunity Analysis - Understanding and utilizing economic financial industry and organizational data; accurately diagnosing customers business strengths weaknesses and key issues that can inform sales strategies and plans.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
oBasic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
oMathematical Reasoning - Demonstrates ability to add subtract multiply or divide quickly correctly and in a way that allows one to solve work-related issues.
oOral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
oReading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
oWriting - Communicates effectively in writing as appropriate for the needs of the audience.