DescriptionAdditional Information: This hotel is owned and operated by an independent franchisee Courtyard By Marriott Olaya. The franchisee is a separate company and a separate employer from Marriott International Inc. The franchisee solely controls all aspects of the hotels employment policies and practices including hiring firing discipline staffing compensation benefits and all other terms and conditions of employment. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International Inc.
The Marketing and Communications Manager is part of an important team that creates and executes propertylevel communications to our customers. Under the leadership of the Director of Marketing and Communication this role promotes onbrand messaging to customers through traditional digital and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans targeted campaigns and activated channels to the end of driving consumer awareness and preference increasing market share and building broader portfolio and brand awareness. As part of the Marketing and Communication team this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local social and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
CANDIDATE PROFILE
Education and Experience
Required:
2year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in marketing digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
4year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
Executes annual marketing plan to budget in consultation with the GM Food and Beverage leader Operations leaders and Commerical Director
Partners with Operations and Sales teams to execute promotions and campaigns to target inhouse guests with promotions that drive incremental revenue to the hotel.
Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns creative and media plans particularly for food and beverage promotions.
Manages media schedules and verifies prompt settlement of accounts.
Partners with property Revenue Management to verify correct offer loading verifying advertisement targeting is correctly directed at relevant consumer groups
Executes email marketing and display advertising.
Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
Facilitates social media engagement and updating content in local digital channels (e.g. hotel website travel sites).
Develops and executes promotions campaign in F&B weddings spa rooms and conferences through relevant digital and social media channels.
Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management
Develops a comprehensive PR plan per quarter along with agency and and executes post signoff from GM and Commercial Director
Maintains a comprehensive list of local media contracts with particular emphasis on food critics and bloggers.
Manages assigned accounts as per the media account management system.
Writes and distributes all press releases for property events promotions and outlets.
Manages the execution of hotel sponsored events community/government relations activities and press promotional activities.
Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives.
Verifies the news clippings and other online print and social media mention report is completed on a monthly basis for property distribution.
Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
Supports the coordination of photography for advertising collateral and public relations purposes between the hotel advertising agency and the regional field marketing teams.
Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
Direct Marketing and Collateral Development
Coordinates and executes Hotel and all printed materials.
Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
Assists in the production of all property F&B display and temporary signage in hotel public areas.
Promotes collection of competitors collateral and publicity on a monthly basis.
Manages the execution of all direct marketing activities.
Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
General
Assists and manages the development coordination and execution of all communications activities and campaigns.
Helps with the publication of hotels newsletter(s).
Supports communications duties and functions as deemed necessary.
Assists in the liaison and execution of promotions.
Works with Commercial Director to verify the Hotels website and related websites are updated on a regular basis.
Partners with Commercial Director to create marketing plan aligned to hotel sales and revenue strategy.
Provides training and marketing leadership and act as a marketing subject matter expert for GMs Sales Leaders and Managers and Revenue leaders.
Coordinates with property and above property Commercial Director and Revenue Management teams to report success of property marketing and eCommerce performance.
Keeps abreast of competition and its collateral advertising and marketing efforts and constantly evolving digital and marketing trends.
This company is an equal opportunity employer.
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