Social Media Manager and Content Creator @ Grey.
Grey is a fastgrowing company that makes it easy for digital nomads worldwide to own foreign accounts. We help freelancers remote workers gig workers and businesses create USD EUR and GBP foreign accounts to easily send receive save and spend foreign currency.
Greys services are provided by Grey Inc. a company duly incorporated under the laws of the State of Delaware USA. Grey is a fully remote company with staff in Brazil Canada Egypt Germany Nigeria Tanzania the UK and the USA.
The Opportunity
As our Social Media Manager in Morocco you will lead the overall social media strategy in Morocco with a focus on bringing Greys products to Arabicspeaking markets and driving regional campaigns for Grey. We are seeking a talented and creative bilingual Social Media Manager proficient in both English and Arabic.
You will be in charge of formulating and implementing social campaign initiatives related to our brand products and events while collaborating with and assisting our global teams. Youre not just managing our social media; youll be the voice of a revolutionary brand and the driving force behind engaging stories dynamic content and fostering a community of Grey enthusiasts.
You will work closely with our product teams to create compelling content and campaigns that increase brand awareness and drive business results. Thus you should have a sound understanding of the customer experience cycle thrive on hitting business targets and have experience leading successful social media campaigns that drive business results.
Our ideal candidate has a blend of creativity analytical prowess a deep knowledge of the fintech industry and a proven track record in social media. You will work directly with the Social Media team alongside a dynamic collaborative and friendly team. This role is open as a fulltime position.
What youll do at Grey includes but is not limited to:
- Develop the social media strategy to expand Greys brands presence in Morocco
- Drive regional campaigns and offline and online activations for our global campaigns.
- Build the appropriate channels strategy to ensure high acquisition and engagement of the community(ies) and set the editorial line for communitycentric communication.
- Own and monitor KPIs and establish their use to drive successful content strategies.
- Work with the creative team to produce locally relevant creative and communication assets.
- Communicate updates and reports efficiently for internal stakeholders.
- Work crossfunctionally with global teams across multiple disciplines and departments including Marketing Creative PR Support and others to articulate product and brand vision.
- Brief departments freelancers and agencies with their scopes of work
- Maintain knowledge of the cultural landscape industry trends audience needs and interests to provide relevant content for engagement.
- Develop curate and manage engaging content in English and Arabic for our social media platforms.
- Create and edit multimedia content (videos graphics etc. tailored to our Middle Eastern audience.
- Manage our social media presence and foster meaningful engagement with Greys Morocco audience responding timely and effectively to inquiries and comments.
- Translate and transcribe content from English to Arabic and vice versa.
- Monitor social media trends and provide insights to optimize engagement and reach.
- Collaborate with the Customer Success team to provide seamless support on social platforms.
- Stay updated on social media and fintech trends integrating new knowledge into Greys strategies.
- Participate in planning executing attending online and offline industry events networking and promoting Grey.
Youll be a great fit if you meet these criteria:
- 3 years of experience in social media management and content strategy
- Experience leading successful social media campaigns that drive business results
- Strong analytical skills and experience using social media analytics tools
- Proficiency with SMM and analytic tools e.g. Hootsuite Sprout Social Google Analytics Buffer Notion etc.
- Excellent written and verbal communication skills in English and Arabic
- An impeccable grasp of English and Arabic languages including idioms and current trends in slang and expressions
- Experience working with other creative teams content producers media agencies product management content creators external stakeholders
- Ability to work independently and collaboratively in a fastpaced environment
- Good knowledge of market research techniques and databases
- A team player with strong interpersonal skills and a great attitude
- Excellent at multitasking prioritizing and managing time effectively
- A problem solver a fast learner and able to work in a remote environment with minimal supervision
- Detailoriented with strong analytical skills and a knack for problemsolving.
- Proficiency with computers especially writing programs such as Google Suite Notion and Microsoft Office.
Nice to have:
- A Bachelors degree in Marketing Communications or a related field
- Certifications in Social Media Management Content or any Marketingrelated fields
- Social media management experience in the fintech or financial industry.
Whats in it for you:
- None of us would go to work for free so we ensure that your salary correctly compensates you for your time.
- We become invested in your growth and give you access to professional development resources and training.
- When you need time away to regroup well make it happen and pay you for your time off.
- Benefit from our great people culture and work alongside the most incredible team at Grey.
- Meet your wonderful teammates and relax at our yearly team offsite.
- If youre a creative resultsdriven social media professional passionate about helping African freelancers remote workers and businesses succeed we want to hear from you! Join our team and help us make a difference!