Market Research Executive

Job Description

• Study and monitor the current global market and analyze its trends, to provide basis for management strategic decisions to cope with those trends.
• Research, analyze, and monitor financial, technological, and demographic factors to realize new markets opportunities or threats.
• Research Specific countries to support current sales efforts.
• Target customer segment in each market.
• Required technical product specs in each market.
• Improve & develop our brand (positioning) in each market.
• Communicate with traders and wholesalers in potential targeted markets and pass sales leads to the relevant area managers.
• Analyze exports sales progress against indicators to monitor productivity & goal progress.
• Conduct research on consumer opinions, collaborating with marketing professionals, statisticians, pollsters, publications and other professionals in order to:
• Understand market needs.
• Define sale-able products to satisfy their needs.
• Explore and develop new business opportunities in overseas market and identify potential market segments for the W.P products in each market.
• Assist Exports team in identifying the potential areas and accordingly suggest ways of improving and developing these areas.
• Identify, communicate and coordinate with overseas buyers in order to:
• Increase brand awareness
• Introduce/ propose products to satisfy market needs
• Promote excellent customer service
• Build business relationship with them.

Job Requirements

• 2-4 years of relevant experience at export marketing research preferably in construction products.
• Civil engineering background is a plus.