Digital Marketing Team Leader

Job Description

• Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.
• Build, lead and manage the inbound marketing campaigns.
• Managing, guiding and training of the digital marketing team and motivate them to achieve their goals.
• Manage all digital marketing channels to ensure brand consistency.
• Measure ROI and KPIs and prepare and manage our global digital marketing budget
• Oversee our social media accounts.
• Manage and improve online content, considering SEO and Google Analytics.
• Forecast sales performance trends and act proactively to increase our market segment.
• Liaise with product owners and product marketing managers, creative and sales to increase client satisfaction through cohesive strategies.
• Align and cooperate with regional/local marketing team members to deliver locally relevant campaigns.
• Monitor competition and provide ideas to stand out
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• "Facebook , Twitter , YouTube, Snap chat , Google Ads , SEO , PPC , Leads".