CSA

Reporting Structure
Functional reporting to ASM/BDM
Administrative reporting to HO Marketing

DGA Key Contractors
Minimum 5 to 10 KNPL multi brand dealers to map per DGA
Total minimum 80 Contractors to be handled by DGA of these dealers only
Once Painters of particular dealers are established then another dealer to be replaced by
existing and same process to be followed up
Contractor needs to be retail contractor only
Products Eligible All Emulsions only ( 60% premium 40 Non Premium Products)
Role & Responsibilities
Generate secondary sales per month as per assigned target from the assigned set of
contractors in territory
Daily Visits to new sites provided by Painters/Contractors/dealers/self to pitch Nerolac
products
Walk in Sites to be registered and assign to Painters/contractors
To handle minimum 80 Painter/Contractors from his Market
Make Painters/Contractors calls in a day as per the PJP
Conduct Market activities as per annual allocation by HO Marketing
Regular updation of contractor point in NPP Call Centre
Education/Communication to Painter/contractors of new initiatives taken by HO Marketing
Ensure timely gift redemption of all painters/contractors of his depot
Handle Painters/contractor complaints related to scheme gratifications
Ensure POSM Visibility at Dealer Outlet.
Ensure Painter/Contractor secondary schemes communication
New Product Launch/Go to market plan execution at Painters/contractor point.