Digital Marketing Executive

JOB OVERVIEW

Responsible for designing implementing and managing the companys digital marketing strategies to enhance brand awareness generate leads and drive customer engagement

KEY RESPONSIBILITIES

• Develop and execute digital marketing campaigns aligned with the companys objectives targeting both B2B and B2C audiences.
  
• Manage the companys website ensuring it is optimized for search engines (SEO) SEM and video marketing and regularly update content to reflect the latest offerings and industry trends.
  
• Create compelling content for various digital channels including social media platforms blogs email newsletters and online advertisements.
  
• Monitor and analyze the performance of digital marketing campaigns using web analytics tools (e.g. Google Analytics) and make datadriven decisions to improve ROI and conversion rates.
  
• Manage social media accounts and engage with followers to build brand loyalty and drive traffic to the companys website.
  
• Monitor online reviews and respond promptly to customer inquiries and feedback maintaining a positive brand reputation.
  
• Prepare regular reports on digital marketing performance and present findings to senior management highlighting successes challenges and opportunities for improvement.
  
  
  

Requirements

• Bachelors degree in Marketing Communications Business Administration or related field.
  
• Proven experience in digital marketing preferably within the construction industry or a related field.
  
• Strong understanding of digital marketing channels including SEO SEM social media email marketing and content marketing.
  
• Proficiency in using digital marketing tools and platforms such as Google Analytics SEMrush Hootsuite and WordPress.
  
• Excellent written and verbal communication skills with the ability to create engaging content for different target audiences.