Digital marketing manager WFHfounding member

Overview

Key Responsibilities

• Develop and execute digital marketing plans and strategies
• Manage and optimize SEO/SEM campaigns
• Analyze web traffic and user engagement to suggest improvements
• Oversee the creation and management of digital content
• Monitor the performance of digital marketing efforts using a variety of analytical tools
• Create and manage digital marketing budgets
• Identify new trends in digital marketing evaluate new technologies and ensure the brand is at the forefront of industry developments
• Collaborate with internal teams to optimize user experience
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Plan execute and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Stay uptodate with the latest best practices tools and trends in digital marketing

Required Qualifications

• Bachelor s degree in Marketing Business or related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Excellent communication and interpersonal skills
• Strong project management and organizational skills
• Certification in Google AdWords/Analytics is a plus
• Experience working in a startup environment is preferred
• Ability to work effectively in a remote work setting
• Proven track record as a founding member of a digital marketing team is preferred
• Ability to multitask and manage time effectively

seo,sem,analytics,ppc,content marketing,digital marketing,campaigns,adwords,google adwords,management