Digital Marketing

• Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
• Designs builds and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

• Creating and maintaining client relationships
• Selfmotivated yet customerfocused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

thought leadership,end-to-end customer experience,customer experience,web,trends and insights,user experience,creative growth strategies,digital marketing campaigns,digitak marketing,social media,experiments and conversion tests,landing pages,critical conversion points,seo/sem,marketing,analytical ability,seo,user funnels,database marketing,perspective for adoption,agencies and other vendor partners,email,social media presence,display advertising campaigns,channels and customer touch points,emerging technologies