QSTL - CHIEF MARKETING OFFICER

About QSourcing Servtec Group (QSSG)

QSourcing Servtec Group (QSSG) is a leading human capital management firm headquartered in Mauritius and operating across East Africa. Known for its innovative staffing solutions HR management training and outsourcing services QSSG is ISO 9001:2015 certified and serves Uganda Kenya Rwanda Tanzania and South Sudan. With a strong commitment to growth QSSG has a vision to expand its impact across the African continent establishing itself as the partner of choice in human capital solutions.We are looking for a competent and innovative Chief Marketing Officer (CMO).

Job Title: Chief Marketing Officer (CMO)
Location: A strategic location within East Africa
Reports To: Chief Executive Officer (CEO)

Job Purpose

The Chief Marketing Officer (CMO) is responsible for defining and executing QSSG s marketing strategy focusing on brand positioning lead generation and customer engagement across diverse African markets. The CMO will be instrumental in building brand equity driving demand and creating a consistent and compelling brand presence that supports the company s expansion goals.

Key Duties and Responsibilities

Core Responsibilities

1. Marketing Strategy and Brand Positioning
   
• Brand Vision: Define and strengthen QSSG s brand positioning it as a leader in human capital solutions across Africa.
  
• Market Expansion Strategy: Develop marketing strategies that align with QSSG s panAfrican growth objectives ensuring brand relevance across various regions.
  
• Competitive Analysis: Conduct ongoing analysis of market trends competitor strategies and customer insights to refine the marketing approach.
  
2. Demand Generation and Lead Acquisition
   
• Lead Generation: Design and implement datadriven lead generation strategies to support customer acquisition and revenue growth goals.
  
• Digital Marketing and Campaign Management: Oversee the execution of integrated marketing campaigns across digital channels ensuring effectiveness and high ROI.
  
• Content and Messaging: Develop compelling messaging and content strategies that resonate with target audiences driving engagement and conversion.
  
3. Customer Insights and Market Intelligence
   
• CustomerCentric Strategy: Build a customer insightdriven approach utilizing feedback and analytics to understand customer needs and preferences.
  
• Market Research and Analytics: Leverage data analytics and market research to identify new opportunities and optimize marketing efforts.
  
• Performance Metrics: Establish KPIs and metrics to track the success of marketing initiatives continuously optimizing based on performance data.
  
4. CrossFunctional Collaboration and Partnership
   
• Sales and Growth Alignment: Work closely with the Chief Growth Officer (CGO) to ensure marketing efforts are aligned with sales and growth objectives supporting revenue generation and market expansion.
  
• Product Development Support: Collaborate with the CTO and operations teams to drive product innovation aligning marketing strategies with new offerings.
  
• Strategic Partnerships: Develop and manage partnerships with external agencies media outlets and technology vendors to enhance brand visibility and drive results.
  
5. Leadership and Team Development
   
• Team Building and Mentorship: Build and lead a highperforming marketing team fostering a culture of creativity accountability and continuous improvement.
  
• Talent Development: Provide mentorship and growth opportunities for team members preparing them to contribute effectively to QSSG s growth trajectory.
  
• Resource and Budget Management: Oversee the marketing budget ensuring efficient allocation of resources to achieve strategic objectives
  

Requirements

Mandatory Requirements

Qualifications

Education

• Master s degree in Marketing Business Administration or a related field.
  

Experience

• 10 years of senior marketing experience with a proven track record in brand strategy digital marketing and demand generation ideally in multiregional or highgrowth markets.
  
• Expertise in leading datadriven marketing strategies and managing largescale campaigns across multiple channels.
  

Skills and Competencies

• Strategic Vision: Ability to create and implement a marketing strategy that aligns with QSSG s panAfrican expansion goals.
  
• Analytical Insight: Proficient in data analytics and market research with the ability to turn insights into actionable strategies.
  
• Brand Management: Strong experience in building and managing brand equity across diverse markets.
  
• CrossFunctional Leadership: Demonstrated success in collaborating with sales growth and product development teams to drive cohesive strategies.
  
• Digital Expertise: Indepth knowledge of digital marketing channels content strategy and campaign management for lead acquisition.
  

Personal Attributes

• ResultsOriented: Committed to achieving measurable outcomes and scaling QSSG s brand presence.
  
• Visionary Leader: Forwardthinking with a proactive approach to capturing market opportunities.
  
• Collaborative: Works effectively with crossfunctional teams to achieve unified growth and brand goals.
  
• Culturally Attuned: Understands and appreciates the diverse dynamics of African markets adapting strategies to fit local contexts.
  

ADDED ADVANTAGE

Previous experience working in developing countries specifically East Africa

How to apply:

All candidates who meet the criteria outlined as above are encouraged to send their CVs/Resumes to: not later than 12^th May 2025

position is open to locals. For any clarification call

QSOURCING SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO DISQUALIFICATION.