Crimson Education Canada â Canada Marketing Manager
Crimson Education Canada â Canada Marketing Manager
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Job Description
Crimson Education is seeking a highly organized detail-oriented and energetic Canada Marketing Manager (based in Canada) to lead the strategy planning and execution of marketing initiatives across Canada. In this role you will be responsible for increasing brand awareness driving lead generation and supporting sales through targeted regionally relevant marketing campaigns events and partnerships.
Working closely with the Canada Country Manager and the Canadian sales team and alongside fellow marketing team members from Crimson USA you will lead and execute a wide range of revenue-generating initiativesfrom digital campaigns and webinars to live school events parent seminars and large-scale education expos. This role requires a deep understanding of the Canadian market domestic travel and a passion for creating compelling and effective marketing experiences. You will also be a visible representative of the brand in Canada leading presentations and engaging directly with potential partners.
Key Responsibilities
- Strategize manage and execute end-to-end marketing campaigns to increase lead volume and drive consultation bookings with prospective parent clients
- Build and manage a marketing calendar tailored to Canadian families and aligned with Crimsons global strategy
- Develop and manage digital and content marketing initiatives including blogs ebooks ads webinars case studies and email campaigns
- Plan and execute live and virtual events across Canadaincluding school presentations education expos and Crimson-hosted parent events
- Represent Crimson in webinars and at live events presenting confidently and engagingly to parents and students
- Identify and build relationships with potential partners such as schools parent groups academic organizations and media outlets
- Lead the execution of a Canada-specific social media strategy across platforms like Facebook Instagram LinkedIn etc
- Monitor performance of all marketing activities and adjust tactics based on lead and conversion metrics
- Travel regularly for events conferences and partnership meetings (estimated 20% of the role)
Ideal Candidate Profile
- 35 years of experience in marketing ideally in education youth-focused industries or consumer services
- A strong pulse on the Canadian education market and what resonates with families
- A highly organized Type A personality who thrives on managing multiple projects with attention to detail
- Confident public speaker and presentercomfortable leading webinars hosting events and representing the brand
- Outgoing and collaborative with strong interpersonal skills including experience in negotiating partnerships
- Experience with social media marketing and familiarity with platforms like Meta LinkedIn etc
- Working knowledge of tools such as Salesforce Marketo Google Analytics Storyblok or similar is a plus
- Strong writing skills and a good eye for design
- Bachelors degree or higher ideally in marketing communications or a related field (with a degree from a US or UK university a plus)
- Willingness and ability to travel domestically as needed
Why Join Crimson
- Play a leading role in helping Canadian students access top global universities
- Work with a mission-driven team focused on student impact and growth
- Be part of a fast-paced global company with strong support from a talented international marketing team
- Enjoy autonomy ownership and the ability to shape local strategy in a high-growth environment
Why work for Crimson
- Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work
- Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
- $1000 individual training budget per year we love to Level Up (its one of our core values)!
- Radical Candor is a feedback approach we live by
- Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!
If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Employment Type
Full Time
