The Role
We are looking for a resultsdriven and detailoriented Marketing Executive to support the of marketing campaigns across email social media website content and other digital channels. The ideal candidate should have handson experience in digital marketing be proficient in marketing tools and stay updated with trending campaign strategies to enhance audience engagement. This role requires strong content creation skills capabilities and collaboration with crossfunctional teams.
Key Responsibilities
Marketing Campaign Implementation &
- Implement and manage email marketing campaigns ensuring high engagement and performance optimization.
- Assist in executing social media marketing campaigns including organic and paid content across key platforms.
- Support in planning and publishing website content ensuring updates align with campaign goals and audience needs.
- Utilize marketing automation tools (HubSpot Mailchimp Marketo etc. to streamline campaign .
- Monitor and track campaign performance using analytics to optimize future marketing efforts.
- Stay updated on trending marketing campaigns including influencer marketing video marketing and AIdriven campaigns to support .
Content Development & Digital Presence
- Create and edit engaging content for social media websites and email campaigns ensuring consistency in tone and messaging.
- Work with designers and external agencies to develop compelling visuals videos and event branding assets.
- Ensure website content is SEOoptimized and aligned with marketing objectives.
- Manage and maintain a strong brand presence across digital channels.
Market Adaptability & Audience Engagement
- Conduct research on market trends competitor activities and audience behavior to refine marketing .
- Support in adapting campaigns based on industry developments and audience insights.
- Monitor and analyze audience engagement across digital platforms to improve content and campaign effectiveness.
Customer journey management
- overseeing the customer journey from start to finish.
- Work with a variety of teams including marketing sales and customer service to ensure that the customer experience is seamless and meets the needs of the customer.
Organizational Communication & Teamwork Skills
- Manage multiple projects and tasks simultaneously ensuring efficient prioritization and meeting deadlines under pressure.
- Communicate effectively with marketing teams sales teams clients and external partners ensuring clarity in marketing plans and problem resolution.
- Collaborate with crossfunctional teams sharing ideas providing feedback and fostering a supportive and resultsdriven work environment.
Qualifications :
- Bachelors degree in marketing Communications Business or a related field.
- Minimum 12 years of experience in digital marketing content creation and campaign .
- Strong experience in email marketing website content management and social media marketing.
- Proficiency in marketing automation tools (HubSpot Marketo Salesforce Mailchimp etc..
- Handson experience with SEO PPC Google Analytics and paid social media campaigns.
- Ability to collaborate with crossfunctional teams including sales design and product teams to execute marketing initiatives.
- Strong writing and editing skills for digital content creation.
- Datadriven mindset with analytical skills to measure and optimize campaigns.
- Highly adaptable eager to learn and able to thrive in a fastpaced environment.
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves.
- Time out: 21 days annual leave plus a birthday leave day and the chance to work from (almost! anywhere for up to four weeks a year.
- A comprehensive company funded private medical insurance with international coverage.
- A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares.
- Strong wellbeing support through EAP assistance mental health first aiders and access to health apps and more.
- Recognition for great work with global awards and kudos programmes.
- As an international company the chance to collaborate with teams around the world.
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Fulltime