Product Marketing Manager
نُشرت في :
06-04-2025
صاحب العمل نشط
1 وظيفة شاغرة
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الوصف الوظيفي
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria Morocco and Tunisia with recent expansions into France Canada and SubSaharan Africa. It is backed $200M in funding by VCs from Silicon Valley Europe and other parts of the world.
We offer ondemand services such as ridehailing and lastmile delivery. Building on this infrastructure we are now introducing financial services to help our users pay save and borrow digitally.
Helping usher the continent into a digital economy era. Were not just about serving people were about creating a marketplace to bring people what they need while infusing social values.
TheProduct Marketing Managerwill be responsible for developing and executing marketing strategies forYassir Cashand other financial products. They will act as the bridge between product commercial strategy performance marketing growth and brand teams to ensure successful product positioning gotomarket strategies and customer engagement.
The ideal candidate is astrategic thinker with a deep understanding of the Algerian marketand customer needs. They must be fluent inFrench Arabic and Englishand have experience in fintech or digital financial services.
Key Responsibilities
- Develop and executegotomarket strategiesfor Yassirs financial services ensuring alignment with business objectives.
- Work closely with thecommercial strategy teamto define market positioning pricing and customer segmentation.
- Collaborate withperformance marketing growth and brand teamsto drive awareness acquisition and retention.
- Conductmarket researchand customer insights analysis to identify opportunities and challenges in the Algerian market.
- Develop compellingproduct messaging and storytellingthat resonates with local customers.
- Monitor and analyzekey product marketing KPIsto optimize campaigns and improve performance.
- Supportsales and business development teamswith marketing materials and communication strategies.
- Stay updated onfintech trends competitor strategies and regulatory changesin Algeria.
Requirements
- 5 years of experiencein product marketing growth marketing or a related field.
- Experience infintech digital wallets or financial servicesis a strong plus.
- Deep understanding ofAlgerian consumer behavior and market trendsin digital financial services.
- Strong ability tocollaborate across teams(commercial product marketing sales).
- Excellent communication skills inFrench Arabic and English(spoken and written).
- Datadriven mindset with experience inanalyzing customer insights and marketing performance metrics.
- Bachelors degree inMarketing Business or a related field; an MBA is a plus.
At Yassir we believe in the power of diversity and the importance of an inclusive culture. So if youre ready to bring your unique perspective and experiences to the table then were excited to listen.
Dont just apply for a job come and be a part of our journey. Lets create a better tomorrow together.
We look forward to receiving your application!
Best of luck
Your Yassir TA Team
Required Experience:
Manager
نوع التوظيف
دوام كامل
المهارات المطلوبة
الإبلاغ عن هذه الوظيفة
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