Senior Google Ads Specialist
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Job Summary
Our client is looking for a Google Ads Executive to manage and optimize paid advertising campaigns for its international E-commerce business with a strong focus on Google Shopping and Print-on-Demand (POD) products.
The role is responsible for driving advertising performance improving return on ad spend and supporting revenue growth through data-driven campaign management and continuous optimization.
- Plan launch manage and optimize PPC campaigns across Google Ads and Bing Ads to achieve revenue and advertising performance targets.
- Manage multiple Google Ads campaign formats including Search Shopping Performance Max and other relevant campaign types.
- Conduct keyword and market research to identify growth opportunities and improve campaign targeting.
- Develop effective campaign structures and continuously optimize keywords bidding strategies audiences and budgets.
- Monitor advertising performance on a daily basis and make timely adjustments based on campaign data and key performance indicators.
- Manage advertising budgets effectively while optimizing acquisition costs and overall campaign profitability.
- Operate and optimize Google Shopping Google Merchant Center and product feeds for E-commerce products.
- Identify and troubleshoot product-feed or Merchant Center issues that may impact campaign performance.
- Analyze campaign data and key metrics such as ROAS CPC CTR CPA conversion rate and revenue to identify optimization opportunities.
- Conduct testing and experimentation to improve campaign efficiency and identify scalable advertising approaches.
- Stay up to date with Google Ads platform developments algorithm changes advertising policies and emerging Performance Marketing trends.
- Collaborate closely with Creative Product/R&D and E-commerce teams to improve advertising content product positioning and overall campaign effectiveness.
- Prepare regular performance reports and provide data-driven recommendations to improve advertising strategy and business results.
- Support campaign scaling across international markets based on performance and business priorities.
Candidates with experience in one or more of the following areas will be highly valued:
- Cross-border E-commerce
- Print-on-Demand (POD)
- Google Shopping
- Performance Marketing
- Paid Search / PPC
- International consumer markets
- Product-feed optimization
Required Skills:
Minimum 2 years of hands-on experience in Google Ads or Performance Marketing preferably within E-commerce. Strong practical knowledge of Google Ads particularly Search Shopping and Performance Max campaigns. Experience managing advertising budgets bidding strategies keyword strategies and campaign optimization. Hands-on experience with Google Merchant Center and E-commerce product feeds. Strong understanding of Performance Marketing principles and the ability to make decisions based on advertising data. Good analytical skills with the ability to interpret campaign performance and translate insights into actionable optimization plans. Experience in E-commerce or international markets is highly preferred. Previous exposure to Print-on-Demand (POD) businesses is an advantage. Understanding of online consumer behavior in international markets is a plus. Ability to use relevant AI and digital marketing tools to improve productivity and campaign performance. Good English skills particularly for reading industry materials communicating and preparing reports. Proactive detail-oriented responsible and results-driven mindset. Strong teamwork and cross-functional collaboration skills. Candidates with experience in one or more of the following areas will be highly valued: Cross-border E-commerce Print-on-Demand (POD) Google Shopping Performance Marketing Paid Search / PPC International consumer markets Product-feed optimization
