Performance Marketing Executive
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Job Summary
On behalf of our client we are hiring a Performance Marketing Executive to support their growing digital marketing and performance operations. Our client is a trusted full-service e-commerce solutions provider and digital technology agency driving global digital growth for leading brands.
Joining the team as a Performance Marketing Executive you will serve as the technical bridge between data advertising and strategic insights. You will take full ownership of building end-to-end technical tracking infrastructures (GTM GA4 CAPI Clarity) configuring full-funnel ad campaigns across Google Meta and TikTok and analyzing performance data in Looker Studio to continuously optimize ROAS conversion funnels and client growth.
Technical Tracking & Measurement: Architect and deploy tracking environments using Google Tag Manager (GTM) GA4 (events conversions Explorations) and Microsoft Clarity (heatmaps/session recordings); standardize data layers (
) in collaboration with development teams.Paid Ads Setup & Optimization: Configure launch and manage Google Ads Meta Ads (Business Manager Pixel CAPI Catalog) and TikTok Ads (Pixel Events API); establish standardized UTM structures and optimize CTR CPC CPA and ROAS.
Analytics & Dashboarding: Build automated reporting dashboards in Looker Studio connecting GA4 and ad platforms; analyze conversion funnels and user behavior to deliver actionable insights to clients and internal stakeholders.
A/B Testing & Conversion Optimization: Conduct structured A/B tests across landing pages ad creative variations and audience segments using GA4 and Microsoft Clarity behavioral insights.
Full-Funnel Campaign Management: Plan and execute integrated search social and display campaigns; manage budget allocations effectively and collaborate with content and design teams on high-converting assets.
12 years of proven experience in performance marketing with a heavy focus on data and technical tracking setup.
Proven track record of independently setting up tracking environments from scratch for at least 23 real-world projects.
Advanced technical proficiency in Google Tag Manager (GTM) (custom HTML JS variables event triggers) and GA4 (event schema custom dimensions Explorations BigQuery export).
Hands-on experience deploying Microsoft Clarity (heatmaps session recordings GA4 integration) and building standardized e-commerce data layers ().
Deep expertise in setting up Google Ads conversion tracking Meta Pixel / Conversions API (CAPI) and TikTok Pixel / Events API.
Proficiency in building reporting dashboards via Looker Studio.
Nice to have: Basic HTML/CSS/JavaScript knowledge for debugging tracking issues; experience leveraging AI tools (Claude ChatGPT) to streamline workflows; advanced Looker Studio and GTM capabilities.
Strong analytical mindset with a natural curiosity to investigate root causes behind metric fluctuations.
Social Security & Perks: Social and Health Insurance in full compliance with the Vietnam Labor Code plus seniority allowances and birthday gifts.
Work-Life Balance: 5-day workweek (Monday to Friday 8:30 AM 5:45 PM) with 13.5 days of annual leave (12 statutory days 1.5 days for company trip).
Learning & Development: Full coverage for professional development courses and industry certification programs.
Culture & Events: An agile human-centric environment with regular team-building activities picnics and annual summer trips.
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Required Skills:
- 12 years of proven experience in performance marketing with a heavy focus on data and technical tracking setup. - Proven track record of independently setting up tracking environments from scratch for at least 23 real-world projects. - Advanced technical proficiency in Google Tag Manager (GTM) (custom HTML JS variables event triggers) and GA4 (event schema custom dimensions Explorations BigQuery export). - Hands-on experience deploying Microsoft Clarity (heatmaps session recordings GA4 integration) and building standardized e-commerce data layers (). - Deep expertise in setting up Google Ads conversion tracking Meta Pixel / Conversions API (CAPI) and TikTok Pixel / Events API. - Proficiency in building reporting dashboards via Looker Studio. - Nice to have: Basic HTML/CSS/JavaScript knowledge for debugging tracking issues; experience leveraging AI tools (Claude ChatGPT) to streamline workflows; advanced Looker Studio and GTM capabilities. - Strong analytical mindset with a natural curiosity to investigate root causes behind metric fluctuations.
