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Marketing Manager
Job Location:
Job Location:
Long Xuyên - Vietnam
Salary:
Not provided by the employer
Salary:
Experience Required:
8-10years
Experience Required:
Posted:
11 September 2026 (Yesterday)
Posted:
Application Deadline:
9 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
ACG3812JOB
Our client is a well-established company in the fertilizer and agricultural inputs industry who is looking for a qualified candidate to join their firm.
Marketing Strategy & Planning
- Analyze market dynamics customer needs competitor activities and industry trends to develop the overall marketing direction and annual quarterly and monthly plans in alignment with business objectives.
- Translate strategic priorities into clear action plans responsibilities timelines KPIs reporting mechanisms and continuous improvement initiatives.
Brand Management
- Lead the positioning brand identity communication direction and consistent execution of the companys product brands across all customer and market touchpoints.
- Ensure brand messages and visual identity are consistently delivered across channels while supporting broader commercial objectives.
Product Marketing
- Develop product portfolios product lines sales materials and marketing content tailored to specific product groups and target markets.
- Translate technical product features into clear customer benefits and relevant market-facing messages.
- Work closely with relevant teams to ensure product communication effectively supports sales and customer needs.
Trade & Channel Marketing
- Develop and implement trade marketing programs for distributors dealers retail points and target markets to increase brand visibility and accelerate product sell-out.
- Strengthen product presence across distribution channels and continuously improve the effectiveness of channel marketing activities.
Sales Enablement
- Partner closely with regional and field sales teams by providing sales tools marketing materials POSM market intelligence and relevant sales support programs.
- Actively support Sales in driving sales volume distribution channel development and customer engagement rather than operating Marketing as a standalone function.
Market Activities & Events
- Plan manage and oversee customer conferences seminars activation programs promotional events trade exhibitions and other market-facing activities.
- Ensure each activity is aligned with commercial priorities target audiences and measurable business outcomes.
Promotion Management
- Plan coordinate control and evaluate promotional programs in collaboration with Sales.
- Ensure promotional activities are implemented effectively remain within approved budgets and deliver measurable commercial impact.
Communications & Digital Marketing
- Manage both online and offline communications as part of the overall marketing mix.
- Use digital channels as supporting tools within an integrated marketing strategy rather than treating digital as the sole focus of the function.
Market Research & Insights
- Build and maintain a structured market intelligence system covering customers distributors and dealers competitors market policies and relevant industry developments.
- Translate market insights into actionable recommendations for Sales and senior management.
Budget & Marketing Effectiveness
- Develop allocate and monitor the marketing budget.
- Evaluate marketing effectiveness based on commercial indicators such as sales performance distribution customer development and brand impact.
- Ensure marketing investments are appropriately controlled and deliver measurable returns.
Vendor & Partner Management
- Select evaluate and manage agencies suppliers printers event organizers and other external marketing partners.
- Maintain appropriate service standards cost control and delivery quality across external partnerships.
Team Leadership & Development
- Set objectives assign responsibilities monitor progress and quality coach team members and strengthen the overall capabilities of the Marketing team.
- Build a performance-oriented environment with clear accountability across the function.
Marketing Operations & Systems
- Standardize marketing planning reporting program management budget control data management and performance measurement processes.
- Continuously improve operating systems to strengthen the efficiency and effectiveness of the Marketing function.
Requirements
- Bachelors degree in Marketing Business Administration Economics Agriculture or a related discipline.
- Approximately 8 years or more of Marketing experience is preferred including hands-on experience managing a team or function. Strong candidates with slightly fewer years of experience may also be considered based on demonstrated capability.
- Previous experience as a Marketing Manager Head of Marketing Senior Marketing Manager or an equivalent role with practical management responsibility.
- Experience in the fertilizer or agricultural sector is highly preferred. Candidates from related industries such as crop protection seeds agricultural supplies plant nutrition or other sectors with a similar distributor/dealer network may also be considered.
- Strong background in Brand Marketing including brand positioning brand identity communication development and execution across market touchpoints.
- Ability to translate technical product characteristics into clear benefits and messages that are relevant to customers and end users.
- Solid Trade/Channel Marketing knowledge with practical experience working through distributor dealer or point-of-sale networks.
- Strong commercial mindset with a clear understanding that Marketing should contribute directly to sales volume distribution channel development and customer growth.
- Proven experience working closely with Sales Managers Area Sales Managers and field sales teams with the ability to effectively bridge Marketing and Sales.
- Willingness to spend time in the market meeting sales teams distributors dealers and customers rather than operating solely from the office.
- Strong capability in budget planning data interpretation program evaluation and marketing effectiveness measurement.
- Demonstrated leadership skills including objective setting coaching performance management quality control and team development.
- Strong stakeholder management capabilities with the ability to work directly with senior management and collaborate effectively with cross-functional teams.
- Clear logical communication skills with the ability to present proposals plans and business results effectively to senior leaders.
- Proactive practical decisive and results-oriented with the ability to perform effectively under pressure and manage demanding timelines.
Preferred Qualifications
- Direct experience in the fertilizer or broader agricultural industry would be a strong advantage.
- An established network within the relevant industry is preferred.
- Previous experience in new product launches or product-line development is advantageous.
- Experience building restructuring or strengthening a Marketing organization is highly valued.
- English or other foreign-language proficiency would be an advantage.
Contact: Giau Nguyen
Due to the immerse number of applicants only shortlisted candidates will be contacted.
