Head of Marketing
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Job Summary
ACG3681JOB
Lead the overall marketing strategy across brand growth digital marketing PR social media content and user engagement.
Translate business objectives into clear marketing plans campaign priorities budget allocation and measurable KPIs.
Own the annual marketing roadmap and ensure strong execution across multiple teams and workstreams.
Work closely with senior leadership product sales business and technology teams to align marketing activities with user growth and revenue objectives.
Oversee creative production content development animation and digital content execution across owned media channels.
Manage social media channels including YouTube Facebook TikTok and other relevant digital platforms.
Ensure content quality consistency and alignment with DNSEs brand positioning investor education objectives and business growth priorities.
Coordinate with growth PR product and business teams to ensure content and creative initiatives support user acquisition engagement and retention.
Manage related media booking activities partner campaigns and branded content initiatives where relevant.
Build clear workflows ownership and performance standards across creative content production and social media teams.
Drive user acquisition and retention initiatives to support companys growth targets.
Optimize digital marketing channels campaign funnels conversion rates CAC/CPA and marketing ROI.
Develop lifecycle marketing CRM retention and engagement campaigns to improve user activity and long-term value.
Use data and performance insights to continuously improve campaign effectiveness and budget efficiency.
Lead PR and communications strategy to strengthen DNSEs market positioning and brand credibility.
Oversee integrated campaigns across social media content PR KOL/KOC partnerships and digital platforms.
Leverage owned content assets and social channels to support brand awareness investor education user engagement and business growth.
Manage marketing and media booking activities related to listed companies and partner campaigns where relevant.
Manage and optimize an annual marketing budget
Set clear KPIs for each marketing function and track performance against business goals.
Improve marketing efficiency and support the acceleration of annual growth targets.
Provide regular reporting and strategic recommendations to the executive leadership team.
Strong general marketing background across brand campaign PR social media content digital and partnerships.
Solid growth foundation with exposure to user acquisition performance marketing retention CRM or app/product marketing.
Preferred experience in fintech securities digital banking payment wealthtech or tech product/platform businesses.
Data-driven mindset with the ability to track funnel performance CAC/CPA conversion retention and ROI.
Proven ability to manage cross-functional teams work with senior stakeholders and balance brand building with measurable business growth.
Experience in fintech securities banking apps payment platforms e-wallets...
Track record of scaling user growth improving activation/retention or managing large-scale digital marketing campaigns.
Experience managing both creative/content teams and growth/performance teams.
Good understanding of retail investors financial services users or mass digital consumer behavior.
Required Skills:
Education Bachelors degree in Economics Finance Securities Accounting Auditing Banking or related fields. Possession of a securities practicing license/certification. Knowledge / Expertise Strong understanding of financial and securities markets. Solid knowledge of institutional investor behavior. Experience 510 years of experience in Institutional Client Development/Sales Asset Management Fund Management or Investment Banking at banks securities firms or fund management companies. Skills Ability to perform under pressure and meet sales/revenue targets. Excellent communication negotiation and relationship management skills with a client-first mindset. Strong English proficiency in communication presentations and report writing. Professional attitude and work style. Strict compliance with internal policies and applicable laws/regulations. Strong commitment to confidentiality and client data protection. Ability to collaborate effectively across functions/departments to achieve shared goals.
