Assistant Marketing Manager

This role is based in our Ha Phan Building Office

We are seeking a creative and energetic Assistant Marketing Manager to strategize plan and execute comprehensive B2B marketing campaigns for food & hospitality and machinery industry that drive strong exhibition attendance and deliver exceptional attendee experiences.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Create compelling and effective content across multiple channels to enhance brand visibility engage target audiences and strengthen market positioning.
• Always updating new marketing channels and trends to stay ahead of industry developments optimize campaign performance and maintain competitive advantage.
• Integrated campaign management: Plan and execute comprehensive multi-channel marketing campaigns (online offline) managing budgets and timelines while collaborating with Event teams to track performance and optimize results.
• Manage SEO/SEM strategies including Google AdWords and Display Network campaigns optimize website content social media channels and user experience and monitor ROI to improve digital performance.
• Conduct market research to build and maintain quality databases segment audiences for targeted campaigns and provide competitive market intelligence.
• Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness pre-show and on-site as well as the compilation of statistics and audits.
• Conceptualise design provide copy and supervise production of marketing collaterals (both on and offline) for events.
• Work with trade media and partners such as trade associations to extend promotional reach.
• Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership.
• Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and visitor tours.
• Oversee on-site marketing operations including survey management testimonial collection live social media coverage and visitor support to ensure seamless event execution.
• This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time per business needs without changing the general character of the duties.

Qualifications :

• Candidate must possess at least Bachelors Degree/Post Graduate Diploma/Professional Degree in Marketing Mass Communications or equivalent
• At least 5 years of working experience in Senior marketing is required for the position
• Required Skill(s): Sensitive to B2B marketing opportunities and trend-driven content creation to maximize engagement Excellent communications skills both orally & in writing meticulous self-driven with high levels of initiative multi-task deliver quality work within tight deadline self-starter with an analytical and creative mind.
• Knowledge and ability with IT systems including core MS Office packages (Word Excel Power Point Access) Canva...
• Creative and devoted to driving event success.

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at .

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders and more
• Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.  At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.  

See how Informa handles your personal data when you apply for a job here. 

Remote Work :

No

Employment Type :

Full-time