Web Properties & eCommerce Manager
Minneapolis, MN - USA
Job Summary
Job Responsibilities:
- Own the strategy performance and roadmap for Zieglers public websites customer portals and eCommerce platforms
- Develop and execute plans to increase digital engagement lead generation online transactions and customer self-service adoption.
- Partner with Integrated Marketing to ensure web properties effectively support campaigns demand generation and customer acquisition efforts.
- Lead ongoing optimization of website user experience navigation search functionality conversion paths and content architecture
- Manage digital merchandising product presentation and online customer experiences across eCommerce platforms
- Prioritize and manage platform enhancements functionality improvements and development initiatives in partnership with IT and external technology partners.
- Collaborate with Marketing Operations to improve customer data integration performance tracking and digital analytics capabilities.
- Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
- Monitor emerging digital commerce trends technologies and customer expectations recommending enhancements to maintain market competitiveness.
- Establish governance standards and performance measurement for all enterprise web properties
Qualifications:
- 5-7 years of experience in eCommerce digital marketing website management digital product management or related fields.
- Experience managing enterprise websites eCommerce platforms and digital customer experiences.
- Strong understanding of conversion optimization customer journey design and digital commerce best practices.
- Experience prioritizing and managing web development roadmaps and technology investments.
- Working knowledge of SEO site search digital analytics and web performance measurement.
- Experience partnering with IT development teams and external technology vendors.
- Strong analytical and business acumen with the ability to connect digital performance to commercial outcomes.
- Experience in B2B commerce industrial distribution equipment dealer networks or similarly complex commercial environments preferred.
Minimum Physical Requirements:
- Using hands talking and hearing
This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.
SEE YOURSELF AT ZIEGLER
Founded in 1914 Ziegler is a third-generation family-owned CAT dealer with over 2400 employees across 30 locations in Minnesota Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits work/life balance and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!
The pay range for this position is
$95100.00 to $118800.00Starting wage is dependent on skills experience education and location. Pay range may vary by 10% depending upon the applicants location. Along with competitive pay full time positions are benefits eligible which includes:
Health Dental Vision and Life Insurance
15 days of PTO your first year accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account) Ziegler contributes up to $1000 tax-free each year
Short-Term and Long-Term Disability Insurance FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance
At Ziegler Inc. were committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.
Required Experience:
Manager
About Company
Ziegler is the go-to for CAT and ag equipment in the Midwest! Rent or buy backhoes, bulldozers, or farm machinery. Call today!