Web Operations & Digital Growth Manager GameTime

Position Summary:

The Web Operations & Digital Growth Manager owns the engine behind our digital presence. You are accountable for how the website performs how traffic is generated how users convert and how data turns into growth. This role blends strategy execution and operational ownership across web platforms acquisition channels and performance measurement.

If you thrive on improving systems eliminating friction and tying your work directly to business results this role was built for you. You will own and operate the digital growth stack end-to-end.

Key Responsibilities

Web Operations & Platform Ownership

• Own the day-to-day performance stability and optimization of our primary website
• Manage and optimize a Magento-based eCommerce ecosystem along with supporting sites built on HubSpot
• Lead site architecture navigation page performance and conversion flows
• Partner closely with developers to scope prioritize and launch new features enhancements and experiments

Digital Growth & Acquisition

• Design and execute integrated digital growth strategies across organic direct and paid channels
• Build test and optimize landing pages funnels and on-site experiences to improve conversion rates and revenue
• Lead SEO AEO and future-focused discovery strategies staying ahead of how search and user behavior are evolving
• Own paid acquisition channels including Google Ads and Microsoft Advertising with a focus on efficient growth and ROI

Analytics Attribution & Decision-Making

• Own performance measurement across:
  • Google Analytics
  • SEMrush
  • Paid media platforms
• Develop and maintain closed-loop reporting frameworks that connect traffic engagement leads and revenue
• Turn insights into clear decisions and prioritized actions not just dashboards

Cross-Functional Leadership

• Collaborate across Marketing Revenue Operations Sales Product and Development teams
• Align ICP targeting messaging customer journeys and conversion strategy
• Act as the operator who connects strategy to execution and execution to results

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What Success Looks Like

• Website performance improves month over month (speed stability conversion)
• Traffic growth is intentional diversified and measurable
• Conversion improvements compound even when gains are incremental
• Stakeholders trust your numbers because attribution is clear
• The website is treated as a growth system not a static asset

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Who This Role Is For

Youll succeed here if you:

• Have owned or operated a high-traffic complex website with real business impact
• Are comfortable working in Magento and HubSpot without hand-holding
• Think in funnels flows friction and failure points
• Care deeply about incremental improvements and can show why they matter
• Prefer accountability over ambiguity
• Balance strategic thinking with hands-on execution
• Want your work to clearly connect to growth and revenue

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Who This Role Is Not For

This role is not for someone who:

• Only wants to manage content or campaigns in isolation
• Needs constant direction or tightly scoped tasks
• Enjoys analysis but avoids ownership
• Prefers maintenance over momentum
• Defines success by activity instead of outcomes

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Why This Role Matters

This role sits at the intersection of web platform growth strategy and execution. Youre not supporting growth youre operating it.

If you want to own the systems behind digital growth improve them continuously and see the impact of your work in real business results youll feel at home here.

PlayCore and its family of brands considers applicants for all positions without regard to race color religion creed gender national origin age disability marital or veteran status or any other legally protected status.

Required Experience:

Manager