Web & Digital Content Specialist

Web & Digital Content Specialist (Graphic Designer)

Marketing

Reports To

Marketing Manager

Overview
Payroc is seeking a detail-oriented Web & Digital Content Specialist (Graphic Designer) to join our growing marketing this role youll own the day-to-day management maintenance and optimization of Dynamics Payments websites and other digital properties. Youll work closely with marketing product and sales teams to ensure our web presence stays accurate current and aligned with brand and messaging standards. Help us transform ideas into compelling visual experiences that strengthen our brand engage customers and support revenue growth.

Why Join Us

This is more than a production design role. Youll have the opportunity to influence how Dynamics Payments tells its story build campaigns seen by thousands of businesses collaborate with experienced marketers and help shape the visual identity of a growing brand. We value creativity initiative and new ideas and were looking for someone who wants to grow their web and content expertise alongside our marketing team.

Key Responsibilities

• Website & CMS Management: Independently manage update and troubleshoot website content and layout using HubSpot CMS WordPress Webflow or similar platforms including page creation modules templates and forms.
• Landing Page Development: Build and optimize landing pages to support campaigns ensuring strong structure clear CTAs and alignment with lead generation goals.
• Conversion Optimization: Analyze and improve website performance including CTAs forms user journeys and overall digital experience to drive higher conversion rates.
• Digital Tracking & Analytics: Implement and validate tracking using GA4 Google Tag Manager and UTM parameters; ensure campaigns and website actions are being measured accurately.
• SEO Strategy & Execution: Apply advanced on-page SEO practices including metadata page structure internal linking and image optimization while identifying opportunities to improve organic search performance.
• Digital Quality Assurance: Proactively identify and resolve broken links outdated content formatting inconsistencies and mobile/responsive issues before pages go live.
• Design Support for Digital Execution: Create and adapt web graphics banners email templates and campaign assets using Figma Adobe Creative Suite or Canva to support digital initiatives.
• Cross-Functional Collaboration: Partner with Marketing Sales Product IT and external agencies to manage requests prioritize competing initiatives and keep digital projects moving forward.
• Performance Reporting: Monitor and report on website and campaign performance using data to inform ongoing optimization decisions.

Qualifications

• Bachelors degree in Marketing Communications Web Development or a related field (or equivalent experience).
• 3 years of professional experience managing websites in a marketing or digital environment with demonstrated independence in page creation and content maintenance.
• Some relevant experience in B2B SaaS fintech or payments industries particularly managing websites built to generate qualified leads and support sales teams.(preferred).
• Strong hands-on CMS expertise (HubSpot CMS WordPress Webflow or similar) including modules templates and form building.
• Proven experience with conversion rate optimization including landing pages CTAs and user journey improvements.
• Working knowledge of GA4 Google Tag Manager UTM tracking and campaign measurement validation.
• Solid understanding of technical and on-page SEO including metadata internal linking and image optimization.
• Strong attention to detail with experience conducting digital QA across desktop and mobile.
• Comfortable using design tools (Figma Adobe Creative Suite or Canva) to support web and campaign execution.
• Excellent communication and prioritization skills with experience managing multiple stakeholders and requests simultaneously.
• Fully Bilingual: Spanish and English.

Working Conditions:

• On site: 8-hour shift.
• Extensive desk-based work including prolonged periods of computer use and administrative tasks.
• Frequent interaction with marketing product and sales team.

Travel

• NA

Job Classification

• Non- Exempt

Equality:

At Payroc we are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs job requirements and individuals qualifications without regard to race color religion national social or ethnic origin sex age physical mental or sensory disability sexual orientation or any other status protected by the laws regulation in the location we operate. Payroc does not tolerate discrimination or harassment based on any of these characteristics.

Payroc is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation contact Human Resources Department at

Compensation and Benefits

Our compensation reflects the cost of labor across various geographic markets including Puerto Rico. Actual compensation may vary based on factors such as location skills experience and role-specific responsibilities. Additional forms of compensation including incentives or bonuses may also be included in the total compensation package.

We provide a full range of benefits to support your health and wellbeing including medical coverage financial resources and additional support tools to help you succeed.

Candidate Privacy Notice

We are committed to protecting the privacy and security of personal information provided to us during the recruitment and hiring process. Our Candidate Privacy Notice explains how we collect use store and protect your personal data when you apply for a role with us. This notice applies to all job applicants and candidates including those located in the European Economic Area (EEA) the United Kingdom Canada and other applicable jurisdictions. You can find our Candidate Privacy Notice on our Careers Page under FAQs.

Note to Agencies

Payroc does not accept resume submissions from agencies outside of existing agreements. Please do not send unsolicited resumes to Payroc HR or to Payroc employees. Payroc is not responsible for any fees associated with unsolicited resume submissions.