VP of Marketing

OTAVA is seeking a strategic hands-on marketing leader to drive revenue growth strengthen market positioning and build a high-performing marketing organization. This leader will own the companys marketing strategy demand generation brand product marketing digital marketing communications partner marketing and marketing operations while serving as a trusted partner to Sales Product Revenue Operations and Executive ideal candidate combines strategic thinking with operational excellence and enjoys building teams improving processes and remaining actively involved in execution.

Responsibilities

Marketing Strategy & Business Growth

• • Develop and execute the companys integrated marketing strategy aligned with corporate growth objectives.
  • Build marketing programs that increase qualified pipeline accelerate revenue growth and improve customer acquisition and retention.
  • Position Marketing as a strategic revenue-generating function and trusted partner to Sales.
  • Develop annual marketing plans budgets KPIs forecasts and performance objectives.

Demand Generation & Revenue Marketing

• Own end-to-end demand generation strategy across digital content events partner marketing paid media ABM and outbound programs.
• Improve pipeline creation MQL-to-SQL conversion campaign effectiveness and marketing ROI.
• Continuously optimize marketing investments using performance data and business metrics.
• Establish reporting that clearly demonstrates Marketings contribution to company revenue.

Brand Product Marketing & Communications

• Strengthen OTAVAs brand positioning across cloud managed services cybersecurity infrastructure data protection and hybrid IT solutions.
• Ensure consistent messaging across all customer touchpoints.
• Partner closely with Product Management to develop compelling positioning messaging competitive differentiation product launches and go-to-market strategies.
• Oversee development of customer success stories sales collateral digital content webinars thought leadership and educational marketing initiatives.

Sales Partnership

• Partner closely with Sales Leadership Revenue Operations and Business Development to improve lead quality sales enablement and overall revenue performance.
• Align marketing initiatives with sales priorities and customer buying journeys.
• Deliver programs that help Sales win more opportunities and shorten sales cycles.

Marketing Operations

• Own marketing budgets forecasting technology stack reporting media investments agency relationships and operational processes.
• Establish meaningful KPIs and executive dashboards.
• Drive data-based decision making throughout the marketing organization.

Partner Marketing

• Develop strategic joint marketing programs with technology partners.
• Manage Market Development Funds (MDF) and co-marketing initiatives with key vendors including Microsoft VMware Veeam Cisco NetApp Broadcom Dell AWS and similar strategic alliances.
• Maximize partner-generated pipeline opportunities.

Leadership

• Recruit develop mentor and lead a high-performing marketing organization.
• Build a culture of accountability collaboration innovation continuous improvement and measurable results.
• Coach leaders while remaining actively engaged in execution where needed.
• Foster strong cross-functional relationships across the organization.

Public Relations & Thought Leadership

• Increase OTAVAs visibility through PR analyst relations media engagement speaking opportunities awards webinars white papers and executive thought leadership.

Experience

• 10 years of progressive B2B enterprise technology marketing experience.
• 7 years leading high-performing marketing teams with direct people leadership responsibility.
• Proven experience marketing managed services cloud infrastructure cybersecurity data protection colocation disaster recovery or adjacent enterprise technology solutions.
• Demonstrated success leading marketing for organizations with complex enterprise B2B sales cycles.
• Proven track record growing qualified pipeline through integrated demand generation programs.
• Experience partnering closely with Sales to improve lead quality conversion rates and revenue performance.
• Experience building and scaling marketing organizations processes and operational excellence.
• Experience owning multi-million-dollar marketing budgets forecasting KPIs and executive reporting.
• Experience leading cross-functional go-to-market initiatives with Product Sales Customer Success and Revenue Operations.
• Experience managing strategic technology partner marketing programs and MDF investments.
• Experience with modern marketing automation CRM analytics and marketing technology platforms.

Knowledge Skills and Abilities

• Strong strategic planning and business acumen.
• Excellent understanding of enterprise B2B demand generation and revenue marketing.
• Strong analytical mindset with proven ability to translate data into business decisions.
• Experience developing marketing strategies based on measurable business outcomes.
• Deep understanding of complex B2B buying journeys.
• Exceptional leadership and talent development skills.
• Strong executive communication and presentation abilities.
• Ability to influence senior leadership and build consensus across departments.
• Excellent project budget and organizational management skills.
• Experience managing agency relationships and marketing technology platforms.
• Results-oriented with a strong sense of ownership and accountability.
• Comfortable operating in both strategic and hands-on capacities.

Education

• Bachelors degree in Marketing Business Communications or a related field required. MBA or advanced degree would be optimal

What We Offer:

Competitive base salary ($ 180K - 200K) depending on experience and certifications) plus bonus 401(k) match health insurance generous PTO paid volunteer time off and working with world-class co-workers who are just as dedicated and as awesome as you are.

What about Otava

At Otava we are people empowering people to enable growth. We are excited for you to join us!
As a global leader in secure compliant enterprise-class cloud hosting we deliver a full range of solutions from colocation to private and hybrid cloud computing. Were creative thinkers who love to serve others automate where possible and change when required. Above all we love to help our clients. We aim for superior client service in everything we do and strive to get even better.

Sound like you Come join us!

Required Experience:

Exec