VP Marketing

Job Family Group:

Marketing Group

Job Description:

This role offers the opportunity to shape the future of one of the industrys most recognizable brand portfolios while driving measurable business growth through world-class marketing leadership.

Responsible for developing and executing integrated marketing strategies for bps TravelCenters of America. Leading a team of approximately 10 marketing professionals and leveraging both centralized and offshore capabilities this role is accountable for increasing the impact of nearly $100 million in annual marketing investment to drive customer acquisition engagement loyalty brand growth and business performance.

Building outstanding capabilities across CRM media social digital marketing B2B communications and retail activation while fostering a culture of data-driven decision-making and continuous optimization. Ensuring marketing investments deliver measurable returns drive incremental business growth and contribute directly to key commercial and customer KPIs.

Strategic Marketing Leadership

• Develop and lead the execution of the multi-year marketing strategy for bps Convenience & Mobility business across the Americas.
• Bring business objectives to life through integrated marketing plans; drive growth increase brand awareness and strengthen customer and consumer engagement.
• Partner with commercial operations digital loyalty category management and executive leadership teams to align marketing initiatives with business priorities.
• A strategic advisor to senior leadership on customer trends marketplace dynamics competitive activity and marketing performance.

• Lead marketing across the TCA brand portfolio ensuring consistency while improving each brands unique growth opportunity.
• Drive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion retention and advocacy.
• Ensure all marketing activity is aligned to delivering measurable customer and commercial outcomes.

• Oversee all regional marketing activities
• Loyalty and Customer Engagement Programs
• Promotional and Seasonal Campaigns
• Lead the development and execution of integrated campaigns that connect brand customer and business objectives.

• Own the strategic allocation and optimization of marketing spend.
• Develop robust performance measurement frameworks that clearly connect marketing investment to business outcomes.
• Establish and oversee KPIs across brand health customer acquisition conversion retention loyalty and revenue impact.
• Continuously challenge existing assumptions identify optimization opportunities and reallocate investments to increase return on marketing spend.
• Champion a culture of test-and-learn experimentation and performance improvement.

• Lead coach and develop a high-performing team marketing professionals.
• Build a strong culture centered on accountability innovation collaboration and customer focus.
• Effectively leverage offshore agency and centralized marketing resources to create a scalable high-performing marketing organization.
• Foster marketing excellence by establishing consistency frameworks and standards across the organization.
• Partner with internal collaborators agencies vendors and external partners to ensure seamless execution and strong business results.
• Build productive relationships with global and regional partners to align priorities and enhance shared capabilities.
• Be the connector between centralized marketing functions and business leadership teams.

Required Experience

• 10 years of progressive marketing leadership experience including responsibility for integrated consumer marketing programs.
• Demonstrated success leading large-scale marketing budgets and delivering measurable business impact.
• Experience leading multi-channel marketing across CRM digital media social communications and retail activation.
• Proven track record leading and developing high-performing teams.
• Experience managing agency relationships and cross-functional groups.
• Strong analytical capabilities with demonstrated ability to connect marketing investments to commercial outcomes.
• Bachelors degree in Marketing Business Communications or related field or equivalent
• Experience within retail convenience retail consumer packaged goods petroleum mobility hospitality restaurant or related consumer-facing industries.
• Experience working within complex matrixed global organizations.
• Loyalty customer engagement and data-driven personalization strategies.

How much do we pay (Base) $200000 to $265000

*Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.

This position is eligible for bp select.

This position offers paid vacation depending on your years of relevant industry experience and will range from 120 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at bp benefits overview. Bp has a parental leave policy as well which offers up to 8 weeks paid leave for the birth or adoption of a child. Learn more by visiting Benefits Eligibility.

We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program long-term incentive program and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Benefits Eligibility.

As part of bps wellbeing package bp offers access to health vision and dental insurance as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Benefits Eligibility

Were committed to supporting leaders who want to make an impact. At bp youll have the chance to shape and influence outcomes across businesses. Youll be part of an inclusive environment where diverse perspectives are valued and where your contribution to performance and integration matters.

We invest in the growth and wellbeing of our people providing the resources networks and development opportunities needed to thrive. Our total rewards package includes competitive pay bonuses share options and a range of flexible benefits designed to meet your needs from healthcare and retirement plans to paid time off and agile working. We recognise that people have multifaceted lives and we strive to offer a career experience that reflects that!

Apply now!!

Travel Requirement:

Up to 25% travel should be expected with this role

Relocation Assistance:

Relocation may be negotiable for this role

Remote Type:

This position is a hybrid of office/remote working

Skills:

Agility core practices Agility core practices Category spend profiling customer and competitor understanding Customer centric thinking Customer experience Customer Experience Metrics Customer Journey Mapping Customer Profitability Customer promise execution Customer Segmentation Customer service delivery excellence Customer Value Proposition Decision Making Digital Fluency Digital Innovation Generating customer insights Innovation Management Loyalty Management market Marketing strategy Negotiating Project Leadership Proposition development Sector 2 more

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status socioeconomic status neurodiversity/neurocognitive functioning veteran status or disability with an accessibility need may request an adjustment/accommodation related to bps recruiting process (e.g. accessing the job application completing required assessments participating in telephone screenings or interviews etc.). If you would like to request an adjustment/accommodation related to the recruitment processpleasecontact us.

If you are selected for a position and depending upon your role your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening medical review of physical fitness for the role and background checks.