VP, Brand and Performance Marketing

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the worlds first Closet in the Cloud. Founded in 2009 RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBCs Disruptor 50 five times in ten years and has been placed on Fast Companys Most Innovative Companies list multiple times.

RTR is looking for a Head of Brand and Performance Marketing to own the strategy and long-term direction that shapes how the world sees discovers and loves Rent the Runway. This is a VP-level role with a broad mandate: brand strategy and positioning integrated marketing social and creators partnerships communications and performance marketing across paid acquisition and retention. Sitting within the Customer organization and reporting to the SVP Customer the Head of Brand and Performance Marketing is a key member of the Marketing senior leadership team.

The person in this role is accountable for leading a team that executes the RTR brand with coherence creativity and velocity. They ensure every touchpoint from a customers Instagram feed to a campaign brief is rooted in a coherent and differentiated brand strategy. They own the balance between long-term brand-building and short-term performance ensuring brand and demand operate as one integrated system rather than competing priorities.

• Set RTRs brand strategy and long-term positioning defining the messaging architecture seasonal and multi-year narrative and brand voice that guides how RTR shows up across every channel moment and customer segment.
• Lead the Brand Marketing function setting a high bar for output developing leaders and next-generation leaders and establishing the operating model for defining how the function plans briefs measures and iterates building the standards and practices that allow Brand Marketing to scale and to serve as a strategic resource for the broader Customer organization.
• Own the brand and performance marketing budget making strategic investment decisions prioritizing programs with the highest brand and return-on-investment impact tracking spend against plan and making the case for both brand and performance investment with data and narrative to executive leadership.
• Lead integrated campaign development from brief through launch owning the seasonal narrative driving cross-functional alignment and ensuring every campaign moment is grounded in brand strategy and connected across channels.
• Lead RTRs Social & Creators function with the Head of Social & Creators reporting into this role setting the strategic direction for how RTR shows up on social platforms and within the creator economy ensuring social execution is integrated with brand strategy and not operating as a standalone channel.
• Manage RTRs Performance Marketing function with the Head of Performance Marketing reporting into this role owning paid acquisition retention/CRM and growth across search social affiliate and lifecycle channels and ensuring performance execution is tightly integrated with brand strategy rather than optimized in isolation.
• Lead brand partnerships and editorial programming developing co-marketing and partnership strategies that expand RTRs reach and reinforce brand positioning in fashion lifestyle and culture with a particular eye on the channels and partners that matter most to the next generation of RTR customers.
• Guide PR/Communications to build RTRs earned presence aligning brand narrative with press and earned media strategy to ensure a consistent story across paid owned and earned channels.
• Partner with the Head of Creative and creative team on brand expression ensuring brand strategy translates into visually compelling on-brief creative through a relationship built on mutual accountability.
• Own brand and performance measurement defining and tracking the metrics that matter for long-term brand health including awareness consideration sentiment and mid-funnel engagement as well as performance outcomes such as CAC ROAS LTV and marketing-driven revenue and translating that data into strategic adjustments that compound over time.
• Serve as RTRs brand voice in cross-functional conversations bringing the brand point of view into discussions about product pricing AI strategy and customer experience and ensuring brand considerations are protected across the organization.

• You have 12 years of brand and performance marketing experience including meaningful time at VP level or equivalent owning brand strategy integrated campaign development paid media and growth and a multi-disciplinary marketing function end-to-end including social partnerships communications and performance/growth marketing or a combination thereof.
• You have owned performance marketing and paid media at scale and can speak fluently to CAC LTV ROAS attribution and media-mix decisions - and to how performance and brand reinforce one another across the funnel.
• You have set brand strategy at a level that has had measurable multi-year impact on brand awareness consideration and customer trust and you can speak to that impact in business terms.
• You build and develop leaders who are themselves responsible for leading others. You have a track record of building high-performance teams and creating the conditions for people to do the best work of their careers.
• You have strong creative instincts and know how to partner with a creative team effectively. You give a brief that gets great work and give feedback that makes the work better without diluting the vision.
• You are a skilled cross-functional leader who influences without authority and earns trust across Marketing Creative Product and Customer Experience. You are comfortable in board-level and executive conversations and bring a business perspective not just a brand perspective to every room youre in.
• You communicate with clarity and conviction at every altitude from a brand strategy presentation to the SVP to a brief for the creative team. Your thinking is sharp and your communication is direct.
• You have experience in fashion retail lifestyle or direct-to-consumer. You understand the relationship between product brand perception and customer loyalty and you understand the RTR customer.
• You are energized by building. You have probably rebuilt a brand strategy before and you know what it takes to bring a team a leadership group and a culture along on that journey.

At Rent the Runway were committed to the wellbeing of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include but are not limited to:

• Paid Time Off including vacation paid bereavement and family sick leave - every employee needs time to take care of themselves and their family.
• Comprehensive health vision dental FSA and dependent care from day 1 of employment - Your health comes first and weve got you covered.
• 401(k) match - an investment in your future.
• Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Universal Paid Parental Leave for both parents flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug recharge and have some fun!
• Company-wide events and outings - our team spirit is no joke - we know how to have fun!
• Office-centric work - our corporate employees and technical leaders have the option to work remotely on Fridays in accordance with Company policies.

Rent the Runway is an equal opportunity accordance with applicable law we prohibit discrimination against any applicant or employee based on any legally-recognized basis including but not limited to: race color religion sex (including pregnancy lactation childbirth or related medical conditions) sexual orientation gender identity age (40 and over) national origin or ancestry citizenship status physical or mental disability genetic information (including testing and characteristics) veteran status uniformed service member status or any other status protected by federal state or local law.

The anticipated base salary for this position is $250000$290000. The actual base salary offered will depend on a variety of factors including without limitation the qualifications of the individual applicant for the position years of relevant experience level of education attained certifications or other professional licenses held.

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