Visual Content Creator

Job Description

The College of Agriculture and Life Sciences at Virginia Tech seeks a creative collaborative visual storyteller to join its Marketing and Communications team. The Visual Content Creator will envision produce capture edit and distribute compelling photo and video content that showcases the impact of the college Virginia Cooperative Extension Virginia Agricultural Experiment Station and Virginia 4-H.

This position serves as both the colleges primary visual storyteller and social media coordinator producing engaging multimedia content from concept to completion while overseeing the day-to-day management and strategic growth of the colleges social media presence. The successful candidate will create authentic stories that connect audiences with the people research teaching Extension and outreach that advance agriculture natural resources youth development and community well-being across the Commonwealth.

The Visual Content Creator will identify storytelling opportunities capture photography and video in a wide variety of settings edit content for multiple platforms and publish and manage content across social media channels. Assignments may range from documenting research in laboratories and fields to covering Extension programs student experiences alumni stories donor impact and major college events.

The Visual Content Creator will work independently on many assignments while collaborating with faculty staff students Extension professionals administrators and university partners to develop creative visual stories that support strategic communications recruitment advancement research visibility and public engagement. Projects include short-form social media videos and reels documentary-style storytelling event photography recruitment and promotional videos social media campaigns livestreams and multimedia assets for websites and publications.

This position also oversees the colleges social media channels for the College of Agriculture and Life Sciences Virginia Cooperative Extension and Virginia 4-H by developing and implementing platform-specific strategies creating and publishing content monitoring trends and performance and collaborating with university social media teams and college communicators. The Visual Content Creator serves as a resource for visual storytelling content strategy and platform optimization while ensuring all content aligns with university brand standards accessibility guidelines and communications priorities.
The successful candidate will thrive in a fast-paced environment balancing multiple projects with varying timelines while maintaining high standards for creativity technical quality and strategic impact.

Required Qualifications

Bachelors degree in video or film production photography visual communications journalism new media marketing communications or a related field or equivalent professional experience.
Demonstrated experience producing high-quality photography and video from concept through final delivery.
Demonstrated experience creating engaging visual stories for digital and social media platforms.
Proficiency with Adobe Creative Cloud including Premiere Pro Lightroom Photoshop and After Effects or other professional photo and video editing software.
Experience managing organizational social media accounts and developing platform-specific content.
Demonstrated ability to manage multiple projects priorities and deadlines in a fast-paced environment.
Experience with professional camera systems lighting and audio equipment.
Strong interpersonal and communication skills with the ability to work collaboratively with diverse stakeholders.
Portfolio demonstrating excellence in photography videography editing and visual storytelling.

Preferred Qualifications

Experience working in higher education agriculture Extension nonprofit government or a similarly mission-driven organization.
Experience creating content optimized for Instagram Facebook LinkedIn YouTube and emerging social platforms.
Knowledge of social media strategy analytics audience engagement and platform best practices.
Experience planning and executing integrated social media campaigns.
Experience covering live events and producing rapid-turnaround multimedia content.
Demonstrated understanding of branding accessibility and digital communications best practices.
Experience collaborating across large decentralized organizations.

Pay Band

4

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Regular

Salary Information

$55000 - $57000

Hours per week

40 hours per week

Review Date

September 4 2026

Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its mottoUt Prosim(That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is aninclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eightundergraduate colleges aschool of medicine aveterinary medicinecollegeGraduate School andHonors College.The university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerousExtension officesandresearch institutes.A leading global research institution Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.