Visual Communications & Change Adoption Strategist
Herndon, VA - USA
Job Summary
NetImpact Strategies is seeking a Visual Communications & Change Adoption Strategist with masterlevelexpertisein translating complex discussions changeobjectives and communication strategy into clear actionable multichannel outputs. The ideal candidate is a seasoned strategist who understands the purpose behind each communication touchpoint - what it must achieve who it needs to influence and how narrative structure messaging clarity and visual framing shape stakeholder understanding readiness and adoption.This personoperateseffectively in real time: attending working sessions rapidly synthesizing what they hear and converting it into communication concepts stakeholder engagement needs training implications and structured narratives that support adoption across diverse audiences. Their background reflects years of judgmentbuilding in highchange environments with the ability to translate messy technical or fastmoving information into communication pathways that move people toward clarity trust and buyin.
Key Responsibilities
- Translate OCM strategy messaging frameworks and communication plans into finished creative products across print digital social and video formats
- Design and produce training materials (job aids slide decks quick reference guides e-learning visual assets video walkthroughs) that support adoption across theNAS
- Develop internal social media content (Teams SharePoint internal newsletters) and external social media content (public-facing platforms coalition channels) with messaging and tone calibrated to each audience
- Partner with OCM leads and communication strategists to understand the intent behind each deliverable before producing it and raise design or messaging concerns when something risks undermining that intent
- Partnerwith externalorganizations (e.g. Modern SkiesCoalition)to develop shared or co-branded creative assetsthatmaintainalignmentwith FAA/BNATCSstandardsand external objectives
- Develop andmaintainvisual standards and templates that keepBNATCSmaterials consistent and recognizable across the program for both internal and external use
- Edit and produce short-form video content (leadership messages training walkthroughs town hall recapscoalitionor public-facing features) from raw footage or scripted concepts
- Adapt content for different audiences and channels external coalition and industry audiences and public-facing formats
- Bring creative out-of-the-box concepts to communication and training challenges pushing beyond standard federal templates when a fresher approach will drive better adoption or engagement
- Maintain a working knowledge of accessibility and Section 508 compliance standards for federal materials
- Manage multiple concurrent design requests against program deadlines often with quick turnaround windows tied to workshop cycles or leadership communications
- Present design concepts and rationale to program stakeholders including non-design audiences in a way that connects creative choices back to adoption goals
Required Qualifications
- 811 years ofdemonstratedstrategic communications and multimedia design experience translating complex ideas into clear executive-ready print digital training and video products in fast-paced environments;
- Masters degree in Strategic Communications Communications Public Relations Marketing Journalism Digital Media Graphic Design or similar degree;Bachelorsdegree with 1013 years may be substitutedin lieu ofMastersdegree;
- Ability to obtaina PublicTrust and passFAAsuitability which includes a rigorous financial background check.(US Citizen);
- Strong understanding of visual hierarchy messaging clarity and how design decisions affect audience comprehension and behavior;
- Demonstrated ability to translate acomplex strategic or communication ideaacross multiple formats (verbal summary visual narrative written messaging training guidancePowerPointshortform video) whilemaintainingconsistency of intent;
- Experience working in accelerated environments with shifting priorities; able to independentlyanticipatenext steps and adjust quickly without losing strategic intent;
- Ability to attend working sessions andimmediatelytranslate discussion points into communication concepts stakeholder engagement needs training requirements and visual approaches;
- Excellent collaboration and presentation skills including the ability to explain design rationale to technical and non-technical stakeholders alike; and
- Executiveready communication presence including ability to navigate questions negotiate creative direction and clearly articulate rationale to senior leadership.
Preferred Qualifications
- Demonstratedproficiencyin industry-standard design and video tools (Adobe Creative Suite: InDesign Illustrator Photoshop PowerPoint; Premiere Pro After Effects or equivalent);
- Strong portfolio showing range across print digital/social PowerPoint and video work with evidence of strategic thinking behind the design choices not just technical execution;
- Prior experience supporting a federal program ideally within FAA DoT or another large federal modernization effort;
- Familiarity with organizational change management principles (Prosci/Kotter or similar) and how design supports adoption curves;
- Experience developing training materials or e-learning content;
- Experience working within a prime/sub-contractor structure;
- Experience developing content for external coalitions industry partnerships or public-facing communication campaigns; and
- Experience managing brand consistency across internal and external channels simultaneously
#LI-Onsite
At NetImpact Strategies we post salary ranges in compliance with the specific labor laws and regulations of each county and state ensuring transparency and fairness in our hiring practices. This approach reflects our commitment to adhering to legal requirements and promoting equitable pay standards across all regions where we operate. The posted salary range for this role is $00. The posted salary range is not an exact indication of the actual compensation offered and is instead a range of what NetImpact in good faith could compensate at the lowest and most high end of the salary general NetImpact may not pay the top of the salary range. Compensations are determined by several mitigating factors including skillset experience trainings location and other factors including benefits packages.
Perks of working at NetImpact Strategies
- Your health comes first we offer comprehensive medical dental & vision insurance that starts the first of the month after you join the team
- Invest in your future 401(k) Plan Immediately vested employer contributions; no matching required
- Work hard play hard we offer a generous Paid Time Off (PTO) policy one (1) additional day of paid wellness leave per calendar year and observeten (10) federal holidays
- Pawsitively pawesome Pet Insurance (because our little critters are part of our families too!)
- Invest in your education Tuition reimbursement internal training programs & company-sponsored industry certifications!
- Be part of a dynamic and collaborative work environment recently ranked by The Washington Post as a Top Work Place in 2019 20 & 2024!
- Have fun and celebrate and give back Team building activities community volunteering quarterly HQ days wellness events happy hours family fun events and more!
NetImpact Strategies Inc. (NetImpact) has been a Trusted Advisor driving impact through digital transformation for the Federal Government for over a decade. We solve complex problems with innovation and agility to create meaningful transformative and enduring change. As Trusted Advisors NetImpact professionals partner with customer agencies to deliver solutions that empower them to not only meet their missions but also realize their strategic vision through agile outcome-focused solutions addressing both strategic and tactical requirements. We design and implement comprehensive tailored solutions that are both mindful of the clients culture and organizational dynamics. NetImpacts core values and commitment to a customer and results-oriented delivery approach has propelled our growth and enabled us to deliver impactful value across Strategic Consulting Process Automation Cloud DevSecOps Data and Analytics and Cyber Security for the Federal Government.
ACCESSIBILITY NOTE
NetImpact Strategies is committed to complying with all applicable provisions of the Americans with Disabilities Act as amended (ADA) and applicable state and local laws. It is NetImpacts policy not to discriminate against any qualified person or applicant with regard to any terms or conditions of employment on the basis of such individuals disability. Consistent with this policy of non-discrimination NetImpact will provide reasonable accommodations to an individual with a disability as defined in the ADA or applicable law who has made NetImpact aware of his/her disability unless doing so would cause undue hardship to NetImpact. If you are an applicant and need reasonable accommodation when applying for job opportunities within NetImpact or request reasonable accommodation to utilize NetImpacts online employment application please contact.
About Company
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