Vice President, Scaled Demand Generation

We are looking for a Vice President of Scaled Demand Generation to take full ownership of global pipeline strategy across segments and product lines. This is not a campaign management role. It is a revenue leadership position with direct accountability for pipeline creation marketing-sourced revenue and growth efficiency.

The right leader will operate as a strategic business partner to Sales Product Marketing RevOps and Customer Marketing architecting a scaled demand engine that is AI-native analytically rigorous and tightly aligned to Freshworks long-term growth ambitions. You will have the mandate the resources and the executive sponsorship to build something meaningful.

What Youll Own

• Global Pipeline & Revenue Impact

  • Drive end-to-end demand generation strategy spanning SMB Mid-Market and Enterprise segments. Own pipeline creation targets tied directly to ARR goals with rigorous forecast alignment. Accountable for marketing-sourced and influenced revenue contribution funnel velocity stage conversion optimization and CAC efficiency at scale.

• AI-Forward Growth Engine

  • Architect an AI-native demand engine embedding machine learning and automation into segmentation targeting personalization and experimentation workflows. Harness predictive analytics and intent signals to sharpen opportunity prioritization and resource allocation. Build scalable automated testing frameworks that deliver measurable ROI and partner cross-functionally to operationalize AI-driven insights across the full go-to-market motion.

• Multi-Product & Lifecycle Demand

  • Lead integrated demand strategy across both the CX and EX portfolios ensuring coherent positioning-to-performance execution in close partnership with Product Marketing. Drive tight coordination with PLG and expansion motions and collaborate with Customer Marketing to accelerate cross-sell and upsell pipeline throughout the customer lifecycle.

• Organizational Leadership

  • Build scale and develop a high-performing global demand generation organization. Establish clear ownership and accountability frameworks tied to pipeline and revenue outcomes. Create disciplined operating rhythms with Sales and RevOps leadership and raise the bar on analytical rigor experimentation velocity and data-informed decision-making across the team.

Leadership Expectations

At Freshworks great leaders deliver results and elevate the organization. The Vice President of Scaled Demand Generation will model our Great Leadership principles:

• Customer-First Mindset
  • Build scaled demand strategies rooted in customer value not campaign volume. Ensure messaging targeting and segmentation reflect deep customer insight across segments.
• Ownership & Accountability
  • Take end-to-end responsibility for pipeline outcomes. Set a high bar for execution and hold the team accountable for measurable impact.
• Build for Scale
  • Design systems and processes that are durable simple and scalable. Avoid short-term growth hacks in favor of repeatable infrastructure.
• Data-Informed Decision Making
  • Lead with facts not opinions. Use data and AI to prioritize experiment and optimize continuously.
• Develop People & Raise the Bar
  • Build strong leaders beneath you. Invest in capability building succession planning and a performance culture that differentiates top talent.
• Operate as One Team
  • Partner effectively across Sales Product Finance and Customer Success. Align on shared revenue goals and remove friction across the funnel.

What Success Looks Like:

Within 1218 months the right leader will have delivered:

• Predictable repeatable pipeline generation tightly aligned to the revenue plan
• A measurable increase in marketings contribution to ARR
• Improved conversion rates and velocity across all segments
• Demonstrable efficiency gains through AI-enabled execution and automation
• A strong developing leadership bench within the Demand Generation organization

Why This Role Matters Now

• Freshworks is scaling its AI capabilities and global footprint. Demand Generation will be a key lever in accelerating efficient growth deepening segment penetration and reinforcing our competitive moat.
• The right leader will not just build a world-class growth engine they will raise the standard for how Freshworks markets measures and wins. If you are the kind of leader who runs toward complexity thinks in systems and builds teams that outlast you we want to talk.

Qualifications :

•  
• Proven ownership of pipeline tied directly to ARR in a scaled SaaS environment
• 12 years in B2B SaaS marketing with senior-level demand leadership experience
• Experience operating across SMB Mid-Market and Enterprise segments
• Deep fluency in marketing analytics forecasting and attribution
• Experience embedding AI and automation into demand workflows
• Track record of building and developing high-performing global teams
• Executive presence and ability to influence at the C-level

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets building something refreshing together. 

The annual base salary range for this position is $320000 - $400000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time