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Vice President, Northern California Northwest Region


Job Location:

Sacramento, CA - USA

Monthly Salary: Not provided by the employer
Posted: 15 October 2026 (11 days ago)
Application Deadline: 12 January 2027
Vacancies: 1 Vacancy

Job Summary

The Vice President of Outside Sales is the senior sales leader responsible for driving revenue growth and developing people across an assigned territory. This is not a desk-based leadership role. Our most successful Vice Presidents are highly visible in the field spending the majority of their time alongside Regional Sales Managers and customers coaching in real time advancing opportunities and helping close business.

This role is ideal for a proven sales professional who has spent years winning business personally and who still enjoys being in front of customers. The Vice President owns the performance of the territory through hands-on coaching ride-alongs customer engagement and disciplined execution.

The right candidate is a true road warrior who thrives on travel enjoys being in front of customers and is passionate about helping sales teams win.

Life out in the field looks like this:

  • Achieve annual budgeted sales quota and KPI targets for the region.
  • Forecast sales and drive revenue growth across your assigned territory.
  • Set strategy priorities and sales culture for region.
  • Spend time in the field conducting ride-alongs with Regional Sales Managers and participating in customer meetings.
  • Coach sales professionals in live selling situations helping them improve prospecting discovery presentation negotiation and closing skills.
  • Lead training and onboarding initiatives.
  • Personally engage with key customers decision-makers and stakeholders to accelerate opportunities and secure new business.
  • Drive a high-performance culture by celebrating strong performance coaching for improvement and taking appropriate action when performance expectations are not met.
  • Use data as a tool to drive long-term growth by identifying pipeline gaps developing action plans and positioning territories headcount and resources where the greatest opportunities exist.
  • Recruit and retain high-performing sales talent.
  • Travel extensively throughout the region.

What Success Looks Like 

  • Achieves annual budgeted sales quota.
  • Increased sales productivity and performance across the region.
  • Strong customer relationships and increased market share.
  • Visible leadership with a high level of customer and employee engagement.
  • Successful development of future sales leaders.
  • A highly engaged motivated sales team that feels supported challenged and equipped to win.
  • A culture of accountability execution and continuous improvement.

Qualifications :

Got the skills and experience Heres what were looking for:

  • 10 years of successful outside B2B sales experience with a documented history of exceeding sales goals. Multi-sku sales experience a plus.
  • 5 years of experience directly leading coaching and driving sales performance within a territory generating $100M in annual revenue.
  • Demonstrated ability to influence negotiate and close complex sales opportunities.
  • Proven success leading through field coaching ride-alongs and customer engagement.
  • Strong business acumen with the ability to leverage sales data and reporting to identify opportunities coach performance and drive measurable results.
  • Strong executive presence with the ability to build relationships at all levels.
  • Willingness to travel 50% of the time.
  • Bachelors degree is strongly preferred.
  • Proficiency with Salesforce a plus.

The ideal Regional Vice President is someone who: 

  • Thinks and acts like the owner of a $100M business taking full accountability for the growth and performance of the territory.
  • Uses data to identify opportunities drive action plans and improve sales performance - but never substitutes reports for customer interaction
  • Gets energized by helping salespeople win.
  • Loves being in front of customers.
  • Is comfortable rolling up their sleeves and working opportunities alongside their team.
  • Views travel as an opportunity not a burden.
  • Leads through action accountability and example.

Additional Information :

And heres our end of the bargain!

  • Salary: $180000-$200000
  • Uncapped commission structure
  • Paid leave for new parents to support work/life balance and family bonding
  • Excellent medical/dental and vision coverageEPO PPO and HSA
  • 401(k) retirement plan with company contribution (because you will retire someday)
  • Flexible benefit optionschoose what you like ignore the rest
  • Generous employee discount on products

At Lakeshore we know our diversity makes us stronger and when everyone feels included and valued we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers families and children we serve.

We know we couldnt do the extraordinary things were doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group Lakeshore is more than a great place to workits a great experience to be part of. Day in and day out we give everything weve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success were constantly on the lookout for people to join us. So if youre a down-to-earth professional who shares our desire for making a difference wed love to hear from you. 
 
To learn more about Lakeshore visit  Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill merit and mind-boggling talentnot based on race color creed sexual orientation gender or gender identity marital status domestic partnership status military status religion age national origin ancestry alienage AIDS or AIDS-related complex status genetic information predisposition or carrier status status as a victim of domestic violence physical or mental disability or any other characteristic protected by applicable law. If things arent equal we all lose.

To learn about how we collect and use Applicant information please visit our Employee/Applicant Privacy Policy.

Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.

Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information. INDRLL1


Remote Work :

No


Employment Type :

Full-time


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At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, 60 retail stores, a peerless national sales force, plus i ... View more

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