Vice President, Media Analytics

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

The Vice President Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning investment and measurement process. Additionally the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.

Analytics Insights Data Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology process and digital reporting/insights.

• The successful candidate will have experience and expertise in how to intersect consulting skills data advanced analytics and marketing strategy to drive and improve clients business results
• Deliver best-in-class media attribution roadmaps including measuring video and digital multi-touch attribution
• Manage client data ingestion for advanced attribution and modeling
• Build strong relationships with internal partners and groups facilitating alignment between the Strategy and Investment functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Drive a culture of always on data driven decision making that will institutionalize the use of customer-focused analytics in media / marketing investment planning
• Grow product delivery and agency revenue organically by cross selling and up selling value analytical products across client divisions markets & categories
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions and that timelines and scope are adhered to

• 10 years experience in media analytics at an agency on client side or some combination of the two
• Strong understanding and experience with media buying critical metric development and technology practices during campaign planning and execution
• Experience with media measurement tools including: 3rd party ad serving syndicated research and web analytics such as iSpot Netratings Comscore Doubleclick Atlas Omniture Coremetrics Google Analytics etc. is preferred but not required
• Strong client management/consultative experience both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Strong critical thinking and problem solving skills demonstrated ability to mine data for relevant and actionable insights
• Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
• Demonstrated experience with programmatic audience buying concepts and execution
• Strong math and analytical skills
• Advanced MS Office skills (MS Word Excel PowerPoint)
• Experience with statistical modeling software (MATLAB R SAS SPSS Python) database tools (Amazon Web SQL MS Access Excel PivotTables MS Sql Server) and enterprise business intelligence tools such as Cognos Business Objects Tableau or Datorama
• Very good understanding of traditional and digital media data
• Excellent project management skills
• Excellent organizational skills and attention to detail a must
• Excellent presentation and communication skills

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

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