Vice President Group Director, MarTech Strategist – Systems and Experience Engineering

Vice President Group DirectorMarTech Strategist Systems and Experience Engineering

Digitas is looking for a Vice President/Group Director MarTech Strategist to help clients turn marketing technology and AI investments into measurable business value. This is a consulting role and in this role you will be deployed into client organizations to assess what they have design what they need build the case for the investment and then help their people actually adopt it.

You will work across marketing technology data operations and experience teams to identify where AI and

automation can improve how work gets done where human judgment matters most and how new capabilities should be governed measured and adopted.

You are a strong fit if you bring consulting depth product judgment MarTech fluency executive communication skills change leadership and enough technical understanding to partner effectively with solution architects and engineering teams. The best people in this role are equally comfortable in a whiteboard session with a CTO a technical evaluation with a platform vendor and a working session with the team whose daily jobs are about to change.

Key Responsibilities:

• Assess client MarTech environments workflows data usage vendor dependencies and adoption gaps.

• Translate business problems into product opportunities user requirements priorities acceptance criteria and measurable outcomes.

• Shape future-state solutions with solution architects across MarTech AdTech AI agents integrations and orchestration layers.

• Create practical roadmaps with clear phases dependencies risks decision points and value milestones.

• Identify where AI and automation can improve operations campaign execution personalization analytics measurement and experience delivery.

• Define what should be automated assisted escalated or kept human-led with clear decision rights and oversight.

• Evaluate platform capabilities vendor roadmaps licensing constraints data access permissions and orchestration options.

• Establish guardrails for privacy consent brand safety auditability governance escalation and model limitations.

• Build business cases executive recommendations and vendor evaluation inputs that support clear investment decisions.

• Design operating models and change plans covering roles governance communications training launch readiness and post-launch support.

• Identify where resistance to the change is likely to come from and own the plan to address it.

• Coach client teams through new ways of working with the goal of leaving behind capability rather than dependency.

• Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes scope quality and adoption goals.

• Partner with delivery architecture engineering QA infrastructure and platform teams on requirements feasibility sequencing launch readiness and roadmap feedback.

• Support new business through discovery framing capability presentations RFP responses scoping inputs and executive storytelling.

Were looking for strong impactful work experience which typically includes:

• 10 years of experience in technology strategy product strategy MarTech consulting digital product or enterprise marketing technology leadership.

• Experience in an agency consulting professional services or client-facing advisory environment.

• Ability to turn business goals user needs workflows platforms and constraints into clear product direction requirements roadmaps and delivery-ready briefs.

• Familiarity with MarTech AdTech data flows generative AI agentic workflows orchestration and responsible AI practices.

• Experience developing business cases value models adoption plans and executive-ready recommendations.

• Strong communication facilitation presentation and client engagement skills especially with senior stakeholders.

• Experience guiding cross-functional teams through discovery prioritization planning and delivery alignment.

• Strong written and visual storytelling skills including assessments roadmaps operating models workflow maps and recommendations.

Preferred

• Background with a major consultancy systems integrator digital agency or enterprise MarTech organization.

• A track record of leading enterprise marketing technology assessments selections and transformation programs for large or complex organizations.

• Experience building business cases and presenting them to executive and financial decision makers.

• Exposure to AI orchestration workflow automation agent-enabled operating models or vendor/platform evaluation.

• Experience supporting change management or adoption programs for marketing content media data or experience teams.

• Certification or hands-on experience with enterprise marketing platforms.

• Experience in regulated categories such as financial services healthcare or automotive.

• Public speaking published thought leadership or external-facing point-of-view development.