Vice President Director, Data and Analysis

Present in over 100 countries and employing nearly 80000 professionals Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris FRand is part of the CAC 40 index. Active across the entire value chain Publicis Groupe offers its major clients a transversal unified and fluid model allowing them access to all the Groupes tools and expertise around the world through the mantra The Power of One.

Vice President Director Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead it should be put to work to bring the best ideas and stories to our clients.

To help with this were looking for an outstanding Vice President/Director someone who can align data-driven strategy with client goals direct ongoing client relationships and lead a team of analysts and experienced team members.

Sound like you Read on.

As Vice President/Director youll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening overall client relationships. This role is specifically focused on supporting a globally-renowned CPG client requiring a strong understanding of the retail media ecosystem and experience partnering directly with retail media networks. Your clients needs will vary and may include integrated marketing retail media media CRM segmentation and/or primary research.

• Identifying strategic data-driven services that will allow clients to grow their business
• Assisting clients in defining analytics needs and developing solutions to solve those challenges
• Creating frameworks and methodologies for approaching major strategic issues leveraging existing agency intellectual capital and developing innovative concepts
• Building and executing a client-specific data strategy including performing gap assessments creating optimal state data plans and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources new technology client priorities partnerships etc.
• Partnering with retail media clients and retailer ecosystems to develop data-driven strategies that drive commerce outcomes and support retail media investment decisions.
• Fostering creative thinking around how we use data and how we could use data to solve unique business challenges in support of all marketing activities (Media Creative CRM and eCommerce) with a particular focus on retail media and commerce initiatives.
• Determining new opportunities among existing clients and participating in new business initiatives
• Providing support coaching and training to assist in the career development of direct reports and the broader team

• 1012 years of experience in analytics or strategy with an advertising agency management consulting company or ad tech company
• Experience managing a team
• Strong analytical critical thinking and problem-solving skills
• Experience with modern statistical learning methods (regression techniques classification models supervised and unsupervised learning etc.)
• Knowledge of digital data technologies (DMPs Google Analytics digital pixel tracking site tagging etc.)
• Experience supporting retail media initiatives and/or working directly with retailers or retail media networks is strongly preferred.
• General knowledge of or direct experience with the media industry or CRM platforms are a plus
• A four-year college degree; advanced degree is a plus
• Proven leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising retail media and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Open to travel as needed
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.