Vice President Director, Brand Strategy

Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.

As Vice President/ Director of Brand Strategy youll take ownership in driving the impact of our business leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work.

Day to day youll be tasked with:

• Shaping and articulating a clear strategic vision that aligns creativity data and cultural relevance to drive brand growth.
• Translating business challenges into actionable brand platforms that drive measurable results.
• Overseeing strategy across Brand Digital Comms and Media to ensure consistency and connection throughout the brand experience.
• Partnering with the Creative Director and providing inspiration for the Creative Department
• Championing the fusion of creativity and intelligence ensuring every idea is emotionally powerful and strategically sound.
• Driving deep understanding of people culture and context turning insights into ideas that resonate emotionally and drive action.
• Advocating for the consumers voice at every stage of the brand journey
• Leading the charge to create and champion our own original organizing ideas and reducing our reliance on activating those of other agencies
• Partnering with Data & Analytics teams to bring performance and behavioral insights into brand storytelling.
• Measuring the impact of brand work through effectiveness frameworks KPIs and cultural traction.
• Representing the agencys strategic voice externally through pitches conferences and thought leadership.
• Managing and mentoring mid-level planners and rising Brand Strategy talent
• Serving as both an anchor and springboard for the other strategic capabilities: Marketing Media & Strategy & Analysis
• Acting as Guardian angel for Relationship Leads a trusted partner to Clients and an ally for New Business

Were looking for a Vice President/ Director with outstanding experience that includes:

• A four year college degree and 10 to 12 years of experience in account planning/brand strategy preferably in an advertising agency
• A knack for finding real insights and presenting them in a way that inspires creative
• Keen ability to navigate originating ideas/brand experiences
• A collaborative spirit shepherding solutions through with other strategists and agency partners
• Willingness to roll up the sleeves to help bring great ideas to life
• Proven influence at the CMO level and beyond
• Persuasiveness and the confidence to excite clients to buy into powerful ideas
• A reputation for being exceptionally insightful enterprising articulate and convincing
• The wisdom and patience to not try and boil an ocean: This is about changing a large business from within
• Willingness to travel as needed youre open to new places new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.

Got the sparkle Apply if you believe your unique skills are a fit.

Additional Information

Digitas is an equal opportunity employer.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.