Vice President, Digital

At MSL were on a mission to make every client more influential and a positive force of influence in the(ir) world. Why Because we know that influence impact and the more influential you are the more impactful you can be. Were proud to partner with incredible brands companies and leaders who want to push boundaries and create change and were looking for passionate creators and storytellers who want to do the same. But its not just our work (and the awards we win for it) that energizes us its who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading Learning and Loving. A team that has ranked us a Best Place to Work in the industry year over year.

What were looking for: A Vice President Digital for MSLs Consumer Brands practice in Chicago

What you bring to the table: As an integral member of the team you will lead social and influencer strategy and execution across Consumer Brands accounts. We are looking for an ambitious digitally native and social-obsessed leader who understands how ideas move today: across platforms influencers communities paid amplification earned conversation and culture. You live and breathe culture understand platform best practices and have a clear point of view on how influencers creators and emerging voices can help ideas travel earn attention and drive business impact. Youre also a strong combination of collaborative spirit innovative thinking and have a passion for current trends.

What youll do: Turn culture influencer and platform behavior into social-first ideas that get people talking sharing searching and acting.

• Lead the development of social and influencer strategies that align with client business goals and connect earned owned paid and shared channels into one clear ecosystem
• Create social-first ideas and programs designed to travel across platforms influencers communities and earned media helping brands move from content to conversation
• Bring a relentless focus on culture identifying emerging conversations platform behaviors influencers and consumer shifts that can create opportunities for brands to show up with relevance
• Translate platform best practices audience behaviors content formats and algorithm shifts into smart client counsel creative briefs and activation plans
• Identify emerging cultural conversations consumer behaviors and platform trends helping clients enter relevant conversations rather than simply react to them
• Lead the development and execution of innovative results-oriented influencer and social programs that compel consumers to action and drive business results
• Identify the right mix of influencers creators platform-native talent brand ambassadors and emerging voices to give ideas credibility scale and cultural relevance
• Partner closely with earned media creative strategy paid analytics and client teams to create social-first ideas that are integrated measurable and built to perform across the PESO ecosystem
• Stay current with social platforms influencer marketing AI-enabled discovery emerging technologies and digital culture to proactively bring forward new opportunities for clients and teams
• Use data analytics and platform performance to measure success optimize campaigns in real time and connect social and influencer impact to conversation influence discovery and business outcomes
• Challenge teams to test new formats platforms influencer models and emerging technologies helping clients stay ahead of rapidly changing consumer behaviors and digital trends
• Lead and mentor digital team members fostering a culture of creativity experimentation collaboration and excellence while helping build digital fluency across the broader Consumer Brands practice

• 8-10 years of experience in digital social influencer marketing or communications within a consumer-focused agency or brand environment and a B.A./B.S. in Public Relations Communications Marketing or a related discipline
• Digital native who lives and breathes social with a strong understanding of how platforms influencers communities and content behaviors shape culture and consumer attention
• Deep understanding of the evolving influencer landscape including celebrities creators social influencers brand ambassadors platform-native voices and emerging cultural voices
• Lead the integration of AI-powered discovery into social and influencer strategies understanding how platforms influencers earned media and brand content influence visibility across search LLMs and emerging consumer discovery behaviors
• Strong understanding of platform best practices across major and emerging social channels with the ability to translate trends formats and behaviors into strategic recommendations for brands.
• Proven ability to develop social-first and influencer-led ideas that travel across earned owned paid and shared channels and connect creativity to measurable impact
• Experience working with cross-discipline teams including earned media creative strategy paid media analytics and partner agencies to develop comprehensive integrated campaigns with social at the center
• Strong analytical skills and experience using social influencer and digital analytics tools to evaluate performance optimize activations and inform client counsel
• Proven experience leading teams and client programs with strong time management leadership mentoring collaboration and client relationship skills
• Proven experience in the Consumer Brands space and a strong pulse on consumer culture social trends and industry sector events
• Excellent verbal and written communications skills with the ability to develop and present compelling strategies briefs and client proposals

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact .

All your information will be kept confidential according to EEO guidelines.

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