Vice President Corporate Communications

The Opportunity

Were looking for a Sr/Vice President of Corporate Communications to own and evolve Freshworks narrative in the market globally across every channel and at every altitude. This is a rare seat: one where youre expected to think in long-term story arcs and get in the weeds on a Reddit thread or a niche IT newsletter. Youll partner directly with the C-suite run a high-performing global team and set the omnichannel communications strategy that fuels our growth among agile enterprises and IT leaders worldwide.

This is not a role for someone who manages from a distance. We want someone who takes big swings to land the Wall Street Journal and knows which Subreddits your buyers actually trust.

What Youll Own:

Communications Strategy & Narrative

• Define and scale the Freshworks corporate narrative across earned media executive communications social channels influencer programming content and emerging LLM/AI search surfaces
• Build a clear differentiated market position that drives Freshworks perception as the leader in midmarket IT service management and a force multiplier of AI-powered service
• Translate complex product and business stories into sharp accessible narratives that resonate with IT decision-makers CX leaders and enterprise buyers
• Own the company news calendar and global PR drumbeat that balances quarterly rhythms with the agility to capitalize on breaking news and cultural moments

Omnichannel Execution

• Lead a modern press office program that earns coverage in Tier 1 business and trade outlets while also driving engagement in niche communities including industry newsletters podcasts and LinkedIn groups
• Build and execute an influencer strategy that extends Freshworks reach into credible community-driven channels
• Develop an executive communications engine (including CEO CPO CIO CTO CMO) that produces consistent high-quality thought leadership at scale including social content bylines speaking engagements and earned media moments
• Ensure all executive platforms connect to corporate strategy and reinforce Freshworks core narrative pillars

AI & Modern Communications

• Bring a forward-looking perspective on how communications is evolving particularly the growing role of LLMs as a discovery and search layer for B2B buyers
• Build a track record of actively shaping how Freshworks appears in AI-generated responses summaries and recommendations (i.e. LLM optimization not just SEO)
• Champion the use of AI tools and workflows within the comms function to increase speed quality and reach of storytelling

Issues Management & Crisis Communications

• Serve as the communications lead on Freshworks Escalation Response Team proactively identifying risk setting strategy and driving execution on reactive moments
• Monitor global signals (social press analyst community) to stay ahead of issues before they escalate

Measurement & Reporting

• Build a sophisticated measurement framework that tracks not just coverage volume but message pull-through audience awareness shifts and contribution to pipeline and LLM influence
• Deliver executive-facing reporting (MBR QBR) with insights that translate communications activity into business impact
• Use data to make real-time pivots in strategy and resource allocation

Team Leadership & Cross-Functional Alignment

• Lead develop and inspire a global team of communications professionals across earned media executive comms and social that spans US APAC and EMEA
• Partner closely with the VP of Brand Product Marketing Demand Generation Investor Relations and Legal to ensure narrative consistency and coordinated news moments
• Build strong relationships with the C-suite to earn trust gain alignment and move quickly when it matters

Qualifications :

What You Bring:

Experience

• 15 years in corporate communications with 5 years leading a global function at a B2B technology company
• Deep experience with challenger brands and category-defining moments where youve been part of a communications transformation and can point to the work
• Proven track record managing communications at a publicly traded company or during high-stakes moments (IPO M&A earnings product pivots)

Skills & Perspective

• Youre fluent in omnichannel storytelling. You think naturally across press social exec comms content and emerging channels and you know how they reinforce each other
• You are media savvy with real relationships. You know which reporters matter and how to earn coverage that moves the needle not just fill a clip report.
• You have social channel expertise. You know the difference between a LinkedIn strategy and an X strategy youre watching TikTok and YouTube with the same attention and you bring a learning mindset that keeps you ahead of platform shifts.
• You know AI-native communications. Youre already actively experimenting with how to influence LLM outputs and you have a point of view on what the AI-era comms stack looks like.
• You use sophisticated measurement methodology. You know how to tie earned awareness to pipeline influence and you can build that case with data.
• You have a strong executive presence. Youre comfortable in the boardroom you earn trust quickly and you know how to get buy-in without losing speed.
• You have a bias toward creative unconventional thinking. Youre more interested in disrupting the playbook than following it.

Values Alignment:

• You thrive in a fast-moving high-accountability environment
• Youre as comfortable in a sprint as in a strategy session
• Youre energized by a challenger brand mindset and you want to win market share from giants and you know how to build the narrative that makes that possible
• You bring good vibes and a collaborative spirit to a growing team

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets building something refreshing together. 

The annual base salary range for this position is $290000 - $360000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time