Vice President, Community & Participation
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
As a member of the Social Creator & Earned team you will collaborate closely with leaders and teams across Publicis Groupe to create strategic go-to-market solutions that harness the power of Publicis unique capabilities accelerating growth for clients
About the Role
Were looking for a visionary leader to define and build a next-generation Community Engagement capability at Publicis Creative. As social platforms evolve from publishing channels into participation platforms brands need new ways to foster conversation cultivate advocates and build communities that create lasting business value.
This leader willestablishthe vision operating model methodologies and team that help our clients move beyond content calendars and community management toward sustained community participation. They will partner across strategy creative creator social intelligence paid media and earned to ensure community is designed into every idea not managed after it launches.
This is both a client-facing leadership role and a capability-building role responsiblefor defining what best-in-class community engagement looks like for Publicis Creative.
What Youll Build
- Define the visionmethodology and operating model for Community Engagement.
Establish scalable frameworks for community strategyparticipationdesign governance moderation advocacy and engagement.
Build and lead a high-performing team that supports clients across industries and platforms.
Develop proprietary products playbooks and tools that differentiate our offering and can scale across the Groupe.
Partner with Social Intelligence to translate audience signals into engagement strategies and ongoing community programming.
Create measurement frameworks that evaluate community health participation advocacy loyalty and business impactnot just engagement metrics.
Stay ahead of emerging platform behaviors internet culture AI and community technologies to continuously evolve the capability.
Client Leadership
Advise senior clients on how to build enduring communities rather than transactional audiences.
Develop participation strategies that turn campaigns into ongoing conversations.
Design engagement ecosystems spanning owned communities creators social platforms customer care and brand advocacy.
Partner with creative teams toensureevery campaign has a clear participation strategy frominception.
Work alongside Creator Leads to activate creators as community buildersnot simply content producers.
Lead community responses around cultural moments launches partnerships andissuesmanagement.
What Success Looks Like
Clients viewcommunityas a strategic growth driver rather than an executional function.
Brands consistently earn conversation advocacy and participationnot just impressions.
Community insights influence creative development innovation product strategy and customer experience.
Publicis Creative is recognized as an industry leader in modern community engagement.
A scalable capability that drives growth across existing clients and attracts newbusiness.
What Youll Bring
10 years of experience leading community social digital engagement brand marketing or creator ecosystems.
Demonstratedsuccessbuilding new capabilities teams or practices.
Deep understanding of internet culture platform behaviors online communities and emerging social technologies.
Experienceadvisingsenior marketing executives and leading transformational client relationships.
Strong strategic thinking paired with exceptional executional instincts.
A builders mindset with the ability to create new products processes and ways of working from the ground up.
Passion for creating brands thatdontsimply speak to communitiesbut activelyparticipatein them.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Exec
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
