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Vice President Commercial Strategy

Rite-Hite


Job Location:

Milwaukee, WI - USA

Monthly Salary: Not provided by the employer
Posted: 8 August 2026 (27 days ago)
Application Deadline: 5 November 2026
Vacancies: 1 Vacancy

Job Summary

At Arbon Equipment a Rite-Hite Company your work makes an impact. We deliver industry-leading solutions that keep workplaces safe productive and efficient. When you join Arbon Equipment youre not just selling or servicing equipment youre building trusted partnerships with customers and growing your career with a company backed by the strength of Rite-Hites global innovation.

Primary Purpose & Scope

The Vice President Commercial Strategy serves as the enterprise leader responsible for accelerating adoption of Rite-Hites strategic products solutions and growth initiatives across all sales channels and geographic regions. This role develops and executes enterprise strategies that increase product penetration strengthen commercial capability and improve customer outcomes by aligning product priorities market opportunities and sales execution with the organizations long-term growth strategy.

Reporting to the Executive Vice President Global Sales the Vice President Commercial Strategy leads a team of experts such as Solutions Architects Allied and Digital Leaders and Industry Experts while partnering closely with Regional Sales Leaders Enterprise & Major Accounts New Construction Channel Sales Inside Sales Marketing Product Management Engineering Finance Service & Distribution Excellence and Business Units. The role serves as the primary commercial bridge between the business units and the field organization ensuring product strategies translate into measurable commercial success while providing market insights that influence future product service and solution development.

This is a hybrid role out of our Milwaukee Wisconsin global headquarters.

Values and Culture Expectations

All employees are expected to consistentlydemonstrateRite-Hites Values in Action.These values shape the way we work together and how we serve our customers.This includes modeling company values in daily interactionsdecision-making and how work is accomplished.Employees are expected to contribute to a culture of accountabilitycollaborationand respect.

Essential Duties & Responsibilities

Safety Responsibilities:

  • Support and promote a culture of safety.

  • Follow all Company and OSHA safety policies and procedures.

  • Proper use of required personal protective equipment (PPE)

  • Report hazards near misses and incidents promptly

Job Responsibilities:

  • Develop and execute the enterprise product penetration strategy to accelerate adoption of strategic products solutions and commercial initiatives that drive profitable growth across all markets and customer segments.

  • Partner with Business Units to align commercial priorities with product roadmaps ensuring field strategies support enterprise growthobjectiveswhile providing customer and market insights that influence future product innovation and portfolio investment.

  • Lead and develop a high-performing team ofexperts such asSolutions Architects Digital Allied and Industry leadersbyestablishingclear expectations strengthening consultative selling capabilities and building organizationalexpertisethat enables scalable commercial execution.

  • Establish enterprise go-to-market strategies for strategic product launches by partnering with Product Management Marketing Regional Sales Leadership Enterprise Accounts Inside Sales and Channel Sales to ensure coordinated execution and rapid market adoption.

  • Collaborate with Regional Sales Leaders toidentifymarket opportunities improve product mix and increase penetration within existing customers while supporting regional business priorities and commercialobjectives.

  • Serve as the commercial subject matter expert for strategic products and solutions by providing sales leadership executive customer engagement competitive positioning and complex opportunity support for high-value customer initiatives.

  • Identifyemerging market trends customer challenges competitive activity and technology advancements that influence commercial strategy product development customer experience and long-term business growth.

  • Partner with Marketing and Sales Enablement to develop value propositions sales tools training programs customer messaging and commercialization strategies that improve sales effectiveness and customer adoption.

  • Establish performance metrics reporting and business reviews that measure product penetration commercial effectiveness customer adoption and return on strategic investments whileidentifyingopportunities for continuous improvement.

  • Champion enterprise adoption ofnew technologies commercial tools and innovative selling approaches that improve customer engagement simplify sales execution and enhance organizational capability.

  • Build strong partnerships with Engineering Product Management Operations Finance Service and Business Unit leadership to ensure commercial strategiesremainaligned with organizational priorities and customer expectations.

  • Develop organizational capability by coaching commercial leadersidentifyinghigh-potential talent strengthening succession pipelines and fostering a culture of learning innovation collaboration and accountability.

  • Represent the voice of the customer by translating market feedback into actionable recommendations that strengthen Rite-Hites product portfolio customer experience and competitive differentiation.

Minimum Job Requirements

Education & Experience

  • Bachelors degree in Business Marketing Engineering Sales or a related discipline or an equivalent combination of education and experience.

  • Minimum of 10 years of progressive commercial leadership experience supporting product commercialization strategic sales product management or business development.

  • Demonstrated success leading enterprise growth initiatives that increased product adoption revenue and customer value.

  • Experience leading cross-functional teams within complex matrixed organizations.

Knowledge/Skills/Abilities

  • Commercial strategy development

  • Product commercialization

  • Go-to-market planning

  • Executive customer engagement

  • Strategic influence without direct authority

  • Strong financial and business acumen

  • Executive communication and presentation skills

  • Organizational leadership and talent development

  • Data-driven decision makingand strong analytical skills

  • Change leadership

  • Innovation management

  • Cross-functional collaboration

Preferred Job Requirements

Education & Experience

  • Masters degree in Business Administration Marketing Engineering or related discipline.

  • Experience within industrial manufacturing engineered products construction products or industrial distribution.

  • Experience leading enterprise commercialization or growth transformation initiatives.

Knowledge/Skills/Abilities

  • Strong understanding of product lifecycle management customer experience strategy value-based selling and commercial excellence.

  • Experience implementing CRM analytics and sales enablement platforms.

  • Demonstrated ability to influence product strategy through customer insights and market intelligence.

Role Specific Compliance Requirements

  • Valid drivers license with the ability to travel extensively(approximately 50%).

  • Ability to meet customer site access safety and security requirements.

  • Ability to work flexible hours as business needs require.

  • Ability tomaintainconfidentiality and exercise sound judgment when handling sensitive business information.

  • Ability to passpre-employment checks.

  • Eligibility to work in the United States

Work Location Schedule and Environment

  • Work Location:Milwaukee Wi

  • Work Environment:Office;frequenttravel to customer locations sales offices and company facilities is.May require extended periods of travel overnightstaysand participation in meetings outside normal businesshoursas necessary.

Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting close vision and the ability to adjust focus. Occasional travel may be.

Disclaimer:All responsibilities and requirements are subject topossiblemodificationstoreasonably accommodateindividualswith disabilities.

This Job description in no way states or implies that these are the only responsibilities to beperformedby an employee occupying this job.This job description is subject to changeand the employerretainsthe right to change or modify the duties of this jobat any time.

What We Offer

At Arbon Equipment A Rite-Hite Company we take care of our people because when youre supported you can do your best work. Our benefits are designed to support your health your future and your life outside of work:

  • Health & Well-being: Comprehensive medical dental and vision coverage plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.

  • Financial Security: A strong retirement savings program with 401(k) company match and profit sharing.

  • Time for You: Paid holidays vacation time and personal/sick days each year.

Join us and build a career where youre supported at work and beyond.

Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race color religion sex sexual orientation gender identity national origin age disability veteran status or any other protected characteristic under federal state or local law. In accordance with VEVRAA we are committed to providing equal employment opportunities for protected veterans. We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.


Required Experience:

Exec


About Company

Company Logo

Rite-Hite is the world leader in the manufacture and sale of loading dock equipment, industrial doors, safety barriers and high-volume, low-speed industrial fans – all designed to improve safety, productivity, and energy consumption.

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