Vice President, Brand

The VP Brand is the single accountable leader for Owens Cornings enterprise brand and the steward of the Brand Center of Excellence. This leader will own enterprise brand vision strategy architecture standards and governance while enabling the businesses to execute credible market-specific brand activity within clear enterprise guardrails.

The role is critical to building the enterprise brand capabilities and foundational organization that will strengthen our enterprise brand and sustain momentum beyond launch. The VP Brand will align senior leaders behind the brand agenda translate research and market insight into brand and experience decisions and connect brand investment to measurable growth ROI and long-term enterprise value.

Span of Control: Enterprise Brand Center of Excellence; immediate leadership of Brand Relationships Brand Governance & Operations and Brand Metrics & Research capabilities

Location: Toledo Ohio World Headquarters

Enterprise Brand Strategy & Vision

• Set the enterprise brand strategy architecture positioning and promise aligned to business goals and enterprise priorities.
• Serve as the senior leader accountable for protecting growing and sustaining the iconic brand across the enterprise.
• Create alignment across the Executive Committee business leaders and functional partners on the enterprise brand agenda.
• Lead the phased build-out of enterprise brand capabilities from foundational through longer-term organizational alignment.

Brand Governance Standards & Architecture

• Own and govern enterprise brand guidelines standards architecture and consistency across markets business units agencies and partner channels.
• Establish and run brand approval exception and compliance processes including response-time commitments quarterly review routines and clear decision rights.
• Ensure brand standards are embedded into agency vendor co-branding sponsorship and partner contracts.
• Own the multi-year brand activation roadmap from enterprise launch through sustained adoption including training digital assets customer readiness events product and packaging transition signage and ongoing business-as-usual activation.

Creative Experience & Enterprise Storytelling Direction

• Provide creative and experience direction to ensure campaigns product narratives customer moments and enterprise storytelling ladder up to one cohesive brand promise.
• Partner with Marketing Corporate Communications Customer Experience OC Advantages and business leaders to align brand customer experience and go-to-market priorities.
• Shape enterprise voice storytelling and messaging in partnership with communications and business teams.
• Ensure the brand promise is translated into customer and channel experience principles that make Owens Corning easier to choose buy install specify and grow with across priority markets.
• Provide leadership for OC Studios enterprise creative services design systems content production and brand asset management to ensure creative quality consistency speed and scalability.
• Partner with HR and Corporate Communications to connect the enterprise brand to employer brand employee value proposition employee advocacy and internal adoption

Research Insights Metrics & Performance

• Lead brand research market insight customer insight and brand measurement to guide enterprise brand portfolio and experience decisions.
• Set brand goals health metrics awareness measures equity measures and performance routines to evaluate progress and impact.
• Translate data and research into executive-level recommendations investment choices and measurable brand outcomes.
• Connect brand investment to business performance including share gain share of wallet customer lifetime value ROI and long-term enterprise value.
• Establish the executive reporting cadence for brand health adoption activation progress and commercial impact including linkage to LRP and enterprise processes.

Agency Vendor & Partner Relationship Leadership

• Lead agency vendor and external partner relationships that support enterprise brand strategy creative execution research and activation.
• Negotiate and steward external brand partner contracts operating rhythms service levels and deliverables.
• Lead co-branding sponsorship and enterprise trade show brand opportunities in partnership with business and marketing leaders.
• Oversee brand budgets tools operations and investment trade-offs across the enterprise brand portfolio.

People Leadership & Enterprise Capability Building

• Build coach and develop the Enterprise Brand Center of Excellence and future brand leadership bench.
• Align roles and responsibilities between enterprise brand and business brand/marketing teams to reduce fragmentation and improve accountability.
• Assess current and future brand capability gaps then build the team routines and operating mechanisms required to close them.
• Model executive presence enterprise leadership collaboration and change leadership while bringing leaders along through a compelling brand narrative.

JOB REQUIREMENTS

MINIMUM QUALIFICATIONS:

• Bachelors degree in Marketing Brand Communications Business or related field or equivalent experience.
• 15 years of progressive experience in brand strategy enterprise marketing communications customer experience or a closely related discipline.
• Demonstrated experience setting brand strategy architecture standards and governance in a complex enterprise-scale organization.
• Experience influencing senior executives and aligning cross-functional leaders behind a common brand agenda.
• Proven ability to translate research market insight and customer insight into brand strategies and measurable business decisions.
• Experience leading external agencies vendors partners budgets and performance routines.
• Demonstrated people leadership experience including building capability developing leaders and leading through ambiguity or transformation.
• Strong commercial acumen with the ability to connect brand investment to growth ROI customer impact and enterprise value.

PREFERRED QUALIFICATIONS:

• Masters degree in Marketing Business Administration Communications or related field.
• Experience in a global matrixed manufacturing building products industrial or multi-business-unit environment.
• Experience leading or partnering across adjacent functions such as Corporate Communications Customer Experience Product Marketing Demand Generation or Enterprise Marketing.
• Experience building a brand center of excellence operating model governance process or brand transformation roadmap.
• Demonstrated success preparing an organization for major brand activation or enterprise brand launch.
• Ability to balance enterprise consistency with business credibility customer relevance and market-specific execution.
• Strong storytelling executive communication and change leadership skills.
• Experience linking brand activation to customer experience employee engagement commercial outcomes and executive performance reporting.

About Owens Corning

Owens Corning is a branded building products leader with three complementary market-leading businesses providing roofing insulation and doors primarily for residential markets in North America and Europe. The company operates with an integrated go-to-market strategy and a unique set of OC Advantages including its iconic brand unparalleled commercial strength leading technology and winning cost position to help customers win and grow in the market. Owens Corning is committed to helping build better and achieve more through winning partnerships leading performance and engaging people. Founded in 1938 and headquartered in Toledo Ohio Owens Corning is listed on the New York Stock Exchange (NYSE: OC). For more information visit .

Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs Owens Corning does not employ anyone under the age of 18.