VICE PRESIDENT, BRAND MARKETING

We are seeking a VP Brand Marketing who will be responsible for leading the vision development and execution of transformative brand marketing that fuels growth builds brand equity and keeps Jack in the Box at the center of culture. This role drives the creation of bold breakthrough ideas and integrated campaigns across paid owned and earned channels including media social public relations influencer marketing and experiential activations. Partnering closely with internal teams and agency partners this leader ensures every communication reflects Jacks distinctive voice pushes creative boundaries and delivers measurable business results.

KEY DUTIES/RESPONSIBILITIES:

Communications Leadership & Strategy

Partners with executive leaders to translate brand strategy into integrated communications plans that drive business objectives and strengthen brand equity across paid owned and earned channels.

Leads the planning and execution of communications initiatives across paid media paid social organic social public relations influencer partnerships experiential activations and other consumer-facing communication channels.

Serves as the strategic communications lead ensuring all consumer-facing communications are aligned with brand objectives campaign priorities and business goals.

Maintains a deep understanding of consumer trends media behavior cultural insights and emerging communications opportunities to keep the brand relevant and differentiated.

Integrated Agency Management

Oversees and leads the Companys Integrated Agency Team providing strategic direction establishing ways of working and ensuring seamless collaboration among agency partners and internal stakeholders.

Directs the end-to-end creative development process including brief development creative evaluation feedback management approvals production oversight and final execution.

Ensures all agency partners operate cohesively delivering integrated campaigns and communications that maximize effectiveness across paid owned and earned channels.

Establishes clear performance expectations for agency partners and evaluates agency effectiveness collaboration and contribution to business results.

Creative Leadership

Oversees the development and execution of all communications and creative assets to ensure consistency with brand positioning voice and objectives.

Collaborates with agencies and internal stakeholders in the ideation development and execution of advertising and communications campaigns.

Reviews and approves creative concepts messaging copy and communications materials to ensure alignment with brand standards and strategic objectives.

Oversees production processes including photo shoots video content broadcast elements social content publicity assets influencer content and related communications materials.

Cross-Functional Leadership

Partners closely with Product Marketing Growth Marketing Strategic Insights and Executive Leadership teams to align communications priorities and ensure seamless execution of initiatives.

Provides communications guidance and support to the Franchise community ensuring brand messaging and communications strategies are understood and effectively executed.

Builds strong relationships across functions and fosters a culture of collaboration accountability transparency and continuous improvement.

Performance Management & Budget Ownership

Monitors and evaluates communications effectiveness across campaigns and channels identifying opportunities to improve performance efficiency and impact.

Oversees communications and agency budgets ensuring resources are allocated efficiently and investments deliver measurable business outcomes.

Develops and oversees annual budgets for areas of responsibility monitors operating results and addresses variances as necessary.

Drives a culture of testing learning innovation and continuous optimization across communications programs and agency partnerships.

Performs other related duties tasks and responsibilities as required assigned and directed.

QUALIFICATIONS:

Education - Bachelors degree in Advertising Marketing Business Administration or related field; MBA preferred.

Experience 10 years strategic marketing communications experience including a minimum of 4-5 years advertising

experience required; experience preferably in the Restaurant Consumer Products or Retail industry. Experience with a

multi-unit and franchise concept highly desired.

Key Skills and Competencies

Deep expertise in integrated marketing communications across paid owned and earned media channels.

Proven experience leading integrated agency teams and complex cross-functional initiatives.

Strong understanding of communications planning public relations social media influencer marketing brand activations and paid media.

Excellent oral written presentation and interpersonal communication skills.

Strong strategic thinking business acumen and analytical capabilities.

Ability to influence and gain alignment across all organizational levels.

Ability to work effectively in a fast-paced highly collaborative environment.

Strong project management and organizational skills.

Fosters a culture of continuous improvement innovation and learning.

Maintains a results-oriented mindset with a focus on executional excellence and business impact.

Demonstrated ability to lead through ambiguity and drive organizational alignment.

Champions cross-functional collaboration and teamwork.

Develops talent and creates an environment of inclusion engagement and growth.

Builds trust through transparency consistency and strong decision-making and high standards of integrity and accountability.

Proficient knowledge of Microsoft Office 365 and marketing technology platforms.

Physical Requirements Ability to work from the corporate office located in San Diego CA 4 days/week. Ability to communicate clearly in person and by phone. Ability to operate a computer keyboard and other technology devices. Ability to travel approximately 20-25% of time as business needs require.

REASONABLE ACCOMMODATION:

Jack in the Box Inc. will make reasonable accommodation to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly. This description of duties is not intended to be all-inclusive or to limit managements discretion to assign other duties or responsibilities as necessary.

Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical dental vision Health Spending Account (HSA) Flexible Spending Account (FSA) Life and Disability Plans 401(k) plan with company match Legal Plan Pet Insurance Tuition Reimbursement and Employee Assistance Program.

Our culture is fun and innovative Work Happy with us!

The range for this position is $250000 - $370000 and is based on an employee located at our corporate headquarters in San Diego. If the candidate is hired in a different city to work remote we may apply a geographic pay differential based on the cost of labor in the market in which the employee resides.

Required Experience:

Exec