UX Content Strategist

Drips helps organizations build stronger customer and member relationships through personalized two-way conversations at scale. We combine AI-powered engagement with strategy design and managed execution to help people take meaningful next steps across the customer journey.

Our User Experience team turns business goals user needs operational realities and performance insights into clear useful conversation experiences across channels and use cases.

Were hiring a UX Content Strategist to join our User Experience team as a full-ownership strategist driving UX strategy content direction conversation design and client-facing delivery for complex programs from discovery through launch and optimization.

Your primary (but not only) focus will be healthcare designing member-facing experiences for health plans and healthcare organizations. Youll bring enough healthcare fluency to know the difference between a message thats merely accurate and one thats useful respectful motivating compliant and appropriate for the moment a member receives it. Payer experience is strongly preferred but were open to candidates with other meaningful healthcare experience and a demonstrated ability to learn complex domains quickly.

Youll also flex into other verticals when demand requires it. Were looking for a strategist who can take a problem from ambiguity to a clear defensible measurable experience and explain the reasoning behind the work.

• Lead discovery and translate client goals audience needs operational realities and program constraints into a coherent UX strategy.
• Develop conversation designs scripts content guides journey maps kickoff materials and optimization recommendations ready for implementation and client review.
• Make decisions that balance business outcomes feasibility brand voice privacy legal and compliance requirements.
• Own deliverables through review revision approval launch and post-launch learning not just the first draft.

• Translate complex clinical payer benefit and program information into plain empathetic action-oriented language.
• Recognize when a healthcare message needs additional validation escalation or careful handling of privacy and protected health information.
• Work confidently with client subject-matter experts and internal partners when requirements are incomplete conflicting or evolving.
• Build reusable patterns frameworks and guidance that make high-quality healthcare experiences easier to produce consistently.

• Serve as a trusted UX partner to Client Success Solutions Consulting Implementation Project Management Production Data and other cross-functional teams.
• Facilitate or contribute to discovery sessions kickoffs conversation design reviews and optimization discussions.
• Present your work clearly explain your rationale and guide stakeholders toward decisions.
• Close loops on open questions surface risks early and keep work moving without waiting for perfect improve intake handoffs templates documentation and operating practices across the UX function.

• Connect content and journey decisions to measurable outcomes: engagement completion click-through response transfer appointment conversion satisfaction or other program-specific metrics.
• Interpret performance signals and client feedback to recommend changes to message strategy cadence sequencing calls to action and journey structure.
• Frame hypotheses and split tests that are practical to implement and useful for learning.
• Use emerging tools including AI-assisted workflows thoughtfully with human judgment and rigorous review for quality brand alignment privacy and compliance.

• Meaningful professional experience in healthcare health insurance health services digital health patient or member engagement or a closely related domain.
• Strong experience in UX content strategy content design or a comparable discipline.
• Demonstrated ability to own complex work from discovery through delivery: strategy writing review stakeholder alignment and iteration.
• Experience turning complex or regulated information into clear human action-oriented content.
• Strong writing and editing judgment across conversational channels such as SMS IVR voice email web and surveys.
• Comfort facilitating meetings and presenting work to clients and internal stakeholders.
• Ability to work across multiple concurrent programs prioritize under pressure and communicate clearly about scope tradeoffs timing and risk.
• A collaborative approach and a willingness to help improve the system not just complete individual assignments.

• Experience with health plans payers Medicare Medicaid quality programs risk adjustment HRA or AWV programs medication adherence care management transitions of care or member engagement.
• Experience designing for populations with different health literacy accessibility language age or care needs.
• Familiarity with healthcare privacy PHI-sensitive workflows regulatory review or client approval processes.
• Experience with multi-step journeys branching logic personalized content transfer flows surveys or conversational AI.
• Experience using performance data or experimentation to improve content and journey outcomes.
• Experience creating reusable frameworks templates or playbooks that help a team scale.
• Comfort using AI-assisted tools as a force multiplier while maintaining high standards for human review and accountability.

To be considered for this role you must submit a brief cover letter that explains your interest in the UX Content Strategist your letter highlight your relevant experience in content strategy content design healthcare customer or member engagement or related fields. Additionally describe your experience collaborating with cross-functional teams. Please include one example that illustrates your approach to solving a complex content or experience challenge.