US Audience Growth Consultant

is seeking a senior consultant on Audience Growth on Social Media to deliver content production targeting US audiences within our global social media channels with a focus on measurable audience growth across our shared global platforms. This is a temporary results-oriented assignment.

The consultant is a senior professional with demonstrated expertise across the full social media lifecycle: strategic planning performance evaluation and content production as well as hands-on experience setting up and optimizing awareness and growth advertising campaigns.

The Global Communications Director is the contract manager and is responsible for approving deliverables and authorizing invoices. The Consultant will participate in agreed fortnightly progress reviews.

• Commitment: The assignment is estimated at approximately 100 full-time consultant days during the period of 6 months invoiced monthly against deliverable progress.
• Location: Remote within the United States preferably in EST timezone.
• Hourly rate: $49.15

Scope of Work

Deliverables:

• An audience growth plan and its execution for global social media channels (Instagram and Facebook) among US-based audiences aligned with the KPI targets outlined below.
• A dedicated growth project for the 350 Action US Instagram account aimed at reaching the 10000-follower target outlined below.
• At least one message-testing project focused on energy affordability connected to and informing the Great Power Shift campaign.
• A final set of recommendations delivered by the end of the contract covering: priority audience segments key messages to prioritize going forward and practices to continue based on data and insights gathered throughout the assignment.
  

Key Performance Indicators:

• Growth of 20% in the US-based following of global Instagram and Facebook pages especially within the age segment of 25 - 45 years old.
• Growth of the 350 Action US account to 10000 followers.
• Increased engagement rate (likes comments shares saves video views click-through rate on Linktree and petition links) among US-focused posts on global pages.
• Improved conversion rate on calls-to-action (e.g. petition sign-ups sign-ups via Linktree) attributable to US-targeted content and advertising.
• Benchmarking will be conducted at the start of the assignment.

Main Duties include:

Strategy and Content Localization:

• Develop and execute a US-audience social media growth strategy aligned with global campaign priorities and organizational KPIs.
• Adapt global campaign narratives key messages and creative assets for US audiences calibrating tone cultural framing and format while maintaining brand consistency with the organizations global voice.
• Produce at least 15 content pieces per month across all channels including short-form video copy and visual content optimized for US audiences applying platform-specific best practices (aspect ratios captioning hook structure posting cadence content trends) for distribution across the organizations global Instagram and Facebook channels as well as the 350 Action US account.
• Develop a content review protocol with criteria and workflow for assessing incoming global content for risk of underperformance or cultural misalignment with US audiences. Apply the protocol to review each piece of content as it comes in (approximately 5 pieces per week) providing feedback within 24 hours of submission.
• Coordinate with global communications colleagues on audience segmentation content production and publishing schedules. Apply geolocation and audience segmentation protocols when publishing US-specific content to preserve relevance for non-US followers on shared global channels.
• Liaise with Digital Engagement and Global Social Media colleagues to localize and adapt CTAs for the US audience context.

Audience Insight and Evaluation:

• Analyze engagement and growth metrics for US-based followers (including reach impressions engagement rate follower growth rate and audience retention) using platform analytics and social listening tools. Submit findings and recommendations to the Global Social Media team.
• Deliver proactive and timely content strategy recommendations and outputs based on ongoing monitoring of US cultural discourse platform algorithm updates creative trends and emerging social/media narratives.
• Design and interpret A/B and message testing protocols targeted at US audiences using statistically sound sample sizes and control variables.
• Track performance against growth KPIs and iterate tactics based on data analysis.

Advertising:

• Set up manage and evaluate paid awareness and growth advertising campaigns (e.g. Meta Ads) to support follower growth objectives.
• Optimize ad targeting parameters budget allocation bidding strategy and creative assets based on performance metrics including CPM CPC CTR conversion rate and ROAS (return on ad spend).
• Monitor cost-efficiency indicators (CPA cost-per-follower) and advise budget allocation across campaigns/ad sets to maximize return on investment with approval from the Global Communications Director.

Crisis Communication:

• Support the global communications team in developing and executing crisis communication protocols relevant to US audiences and platforms.
• Monitor for reputational risk indicators or fast-moving situations requiring rapid-response content.

Qualifications and Experience:

Required:

• Senior-level experience in social media strategy with a demonstrated track record of driving measurable audience growth.
• Tech-savvy with proven experience adapting content and strategy to platform algorithm changes and evolving creative trends leveraging these shifts to drive performance improvements.
• Hands-on experience creating and publishing content for Instagram and Facebook including copy graphics and short-form video production. Proficiency with Canva.
• Experience setting up managing and evaluating paid social advertising campaigns with fluency in core performance metrics (CPM CTR CPA ROAS conversion rate).
• Proficiency with audience insight and social listening tools (e.g. Google Trends/Insights Junkipedia Brandwatch or similar) to inform content and strategic decisions.
• Proven senior experience in crisis communication and rapid response situations.
• Strong analytical skills with the ability to translate performance data into actionable strategy and concrete content outputs.
• Strong writing skills in English with demonstrated ability to adapt tone and voice across audience segments.

Desirable:

• Experience with advocacy campaigning or nonprofit communications.
• Spanish as a secondary language.

Required Experience:

Contract