Trend Intelligence & Marketing Activation Analyst

Founded in 2000 FAM Brands designs manufactures and sells mens and womens sportswear and active wear apparel to major retailers big box stores and specialty boutiquesacross the country and throughout the portfolio of proprietary brands features Marika Wildfox Three Dots and Balance Collection while a partial list of licensing partners includes Orvis Jessica Simpson Eddie Bauer and Woolrich.

With the capacity to produce over 75 million units per year our mission continues to be making top-quality apparel accessible to everyone at an impressive value and an irresistible price.

Thats the FAM Brands difference.

We are thrilled to announce that we are building our very first proprietary trend intelligence capability! This exciting initiative will create a real-time data pipeline that monitors social media and fashion market signals across our core categories empowering us to inform what we design source and sell.

This role presents a fantastic opportunity to join a small high-impact team at the forefront of something truly meaningful. Youll have the chance to collaborate closely with the Director of AI & Emerging Technologies and a talented AI engineering team that will support you in building systems and capabilities that go above and beyond whats typical for this type of role.

But wait theres more! This isnt just a data role; once the intelligence is surfaced you will play a crucial part in closing the loop. Youll guide our brand sales design and ambassador teams on how to take action on the insights you some cases youll utilize AI tools to help draft captivating social media campaigns and e-commerce marketing content that brings the trends youve identified directly to market.

We are a dynamic team that moves fast invests in people who are eager to invest in themselves and provides genuine ownership to those who earn it. Join us on this exciting journey!

Trend Intelligence

• Identify and curate sets of social media influencers and accounts across TikTok Instagram Pinterest X and Reddit that signal trend movement across FAMs core fashion and lifestyle categories.
• Build and operate scrapers and API integrations to systematically collect post metadata engagement signals hashtags captions and visual content.
• Support image-based analysis using OCR and AI tools to extract visual trend attributes colors fabrics silhouettes styles and products from influencer and social content.
• Synthesize raw data into clear actionable trend briefs and reports that merchandising design and upstream teams can act on.
• Research and evaluate third-party trend intelligence platforms and data tools to identify gaps and opportunities for the in-house pipeline.
• Partner with the DWI engineering team to feed data sources into a growing trend intelligence infrastructure.
• Develop FAMs own proprietary fashion heuristics over time a model of what predicts trend adoption across our retail channels and customer demographics.

Marketing Activation & Campaign Intelligence

• Brief internal brand sales design and ambassador teams on trend findings translating data into clear creative and campaign direction.
• Guide the go-to-market strategy for FAMs private label brands from a trend intelligence perspective informing what to promote when and how.
• Use AI tools to draft engaging social media copy campaign concepts and e-commerce content that activates the trends youve identified.
• Work closely with merchandising licensing and sales SMEs assigned to each brand to ensure trend intelligence is flowing into real decisions.
• Identify opportunities for social-first campaigns that align with emerging cultural moments relevant to FAMs target demographics.

• A genuine curiosity about fashion culture and the factors driving consumer behavior across social platforms.
• Hands-on experience or a strong interest in data collection APIs scraping or working with social platform data.
• Working knowledge of Python and/or R for data tasks.
• Ability to transform raw data into clear communicable insights that non-technical stakeholders can act on.
• Comfort using AI tools to accelerate your work whether for research writing content drafting or analysis.
• A self-starter mentality: you dont wait for perfect instructions; you take initiative and deliver results.
• Strong written communication skills you can craft a concise brief a compelling campaign concept or an executive summary with equal clarity.

• Experience scraping or working with social data (Reddit Instagram TikTok or similar platforms).
• Familiarity with social media APIs (Meta Graph API TikTok API Pinterest API etc.).
• Exposure to AI or machine learning tools even at a learning or experimental stage.
• Interest in or experience with image analysis computer vision or OCR.
• Background or coursework in data science communications fashion marketing or a related field.
• Experience drafting engaging social media content marketing copy or campaign briefs.