Tradeshow Manager & Trainer

Position Summary

The Tradeshow Manager & Trainer is responsible for planning coordinating executing and evaluating company participation in tradeshows conferences exhibitions and industry events. This role also develops and delivers training programs to ensure employees and tradeshow teams are prepared to represent the company professionally engage prospects generate leads and maximize event ROI. The trainer will conduct product training for new hires and provide virtual training for customers and dealer reps as requested.

Key Responsibilities

Tradeshow & Event Management

• Develop and manage the annual tradeshow and event calendar.
• Coordinate event logistics including booth selection contracts registration shipping setup staffing travel and dismantling.
• Coordinate with sales marketing operations and leadership to establish event objectives and strategies.
• Oversee booth design signage promotional materials demonstrations giveaways and other event assets.
• Provide input on pre-show marketing and outreach campaigns to drive attendance and appointments.
• Coordinate and manage AMD live hands-on events.
• Ensure consistent company branding and messaging across all events.
• Coordinate lead capture qualification follow-up and reporting after each event.
• Measure event performance including all associated costs leads appointments opportunities revenue attendance and complete ROI.
• Maintain relationships with event organizers and industry partners.
• Identify new events and opportunities that align with company growth objectives.

Training & Team Development

• Gain clinical technical and practice value expertise on all AMD products
• Develop and deliver tradeshow training programs for sales marketing and event staff.
• Train team members on booth etiquette customer engagement product knowledge qualifying questions and lead-generation techniques.
• Provide product training for hew hires to ensure high confidence and quick results.
• Coach employees on professional communication networking presentations demonstrations and objection handling.
• Conduct virtual training for customers and dealer reps as requested.
• Provide post-event coaching and feedback to improve future performance.
• Help develop training materials presentations guides checklists and performance tools.
• Track training effectiveness and recommend improvements based on team and event results.

Qualifications

• 2 years of experience in tradeshow event field marketing sales or related management.
• Experience coordinating large-scale events and working with multiple internal and external stakeholders.
• Strong presentation communication organization and project-management skills.
• Experience training coaching or developing employees.
• Ability to manage multiple projects deadlines and budgets simultaneously.
• Strong problem-solving skills and ability to remain calm under pressure.
• Proficiency with Microsoft Office CRM systems AI tools and event-management platforms.
• Willingness to travel regularly for tradeshows and industry events.

Preferred Qualifications

• Experience in B2B sales marketing or a technical/product-focused industry.
• Experience managing national or international tradeshows.
• Familiarity with lead-generation and CRM processes.
• Experience developing formal training programs or sales enablement materials.

Key Performance Indicators

• Tradeshow lead volume and quality
• Lead-to-opportunity and lead-to-sale conversion
• Event ROI and revenue contribution
• Event attendance and appointment generation
• Return on investment for shows
• Team training completion and effectiveness
• Employee performance at events
• Post-event follow-up completion

Overall event satisfaction and brand representation

Required Experience:

Manager