Temporary Email Marketing Specialist

At Movado Group we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business we invite you to grow your career with us.

Reporting directly to the Sr. Manager Email and SMS Marketing located in New York City office the Email Marketing Specialist will have an interest and eagerness to own and lead execution of email marketing to impact customer acquisition retention and reactivation strategies to drive the global business forward.

The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs champion best practices across the organization and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.

You will be leading the email program ops and execution inclusive of campaign build audience segmentation QA and testing as well as owning the program health across deliverability IP and program best addition this role will work along-side the brand creative teams merchandising teams and global digital marketing counterparts. You will be responsible for sharing weekly campaign performance and audience insights and implementation of best practices to drive the business forward.

Manage the end-to-end delivery of each email deployment from content

creation in partnership with creative team to build test approvals and

deployment

Report email program performance reporting on a weekly basis as well as

a monthly trends and insights to provide data driven recommendations for

future email program deployments

In coordination with Data Sciences team and Manager assist in managing

consumer database segmentation to be leveraged in targeted email

deployment strategy

Execution of customer journeys (welcome Abandon cart winback etc) as

well as trigger email program to support abandon cart birthdays etc.

Power-user of ESP and full mar comm tech stack including building emails

in content builder (Salesforce Marketing Cloud)

Help guide email segmentation targeting and lead nurture strategies in

partnership with Manager Email Marketing MGI and Director Digital

Marketing

Partner with our ESP and internal Technology teams to improve back-end

automation as well as to launch and optimize customer journeys and

triggers

Ensure compliance with CAN-SPAM regulations and international data

collection policies

Monitor email deliverability IP health and maintain data hygiene

2-3 years experience in a similar role preferably within fashion or

accessories

Experience managing creating and deploying campaigns in Salesforce

Marketing Cloud (Exact Target) or similar ESP is required

Experience understanding complex consumer databases and

segmentation is required

Experience working with complex enterprise level CRM systems is

required

Light HTML coding abilities required

Comfortable working in partnership with multifunctional teams across

large enterprise environment

Prior experience creating weekly/monthly campaign performance

analysis required

Excellent communication skills and working with cross functional teams

Positive attitude strong work ethic and the ability to work in a fast

paced dynamic work environment with tight deadlines

Meticulous attention to detail

Ability to build and maintain relationships

Strong organization and prioritization skills to manage multiple projects

simultaneously

Proactive self-starter with ability to use own initiative

The hourly range for this position is $33.65 to $39.46.

DIRECT APPLICANTS ONLY - NO AGENCIES

Movado Group Inc. designs sources and distributes MOVADO MVMT OLIVIA BURTON EBEL CONCORD COACH TOMMY HILFIGER HUGO BOSS LACOSTE SCUDERIA FERRARI REBECCA MINKOFF and URI MINKOFF watches worldwide and operates Movado company stores in the United States.

Movado Group Inc. is an equal opportunity employer. It prohibits discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any other legally protected status in accordance with applicable federal state and local laws.

#ZR

#LI-MP1

Movado Group Inc. is an equal opportunity employer. It prohibits discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any other legally protected status in accordance with applicable federal state and local laws.