Technical Product Marketing, Content
San Francisco, CA - USA
Department:
Job Summary
We raised a $250M Series C to build the search engine for AIs. Led by a16z with existing investors Benchmark Lightspeed and YC doubling down the round brings Exas valuation to $2.2 billion.
Exa is building a search engine for the AI era. Our Search API currently powers Agents Fortune 500s and AI labs as we transform an industry that hasnt been disrupted since the 90s. Were a largely SF-based team of 100 from Harvard MIT Meta Google Research ex-founders & dropouts alike.
We are rapidly building the most intelligent search engine in history. Were high agency low-ego and united by the feeling that this is one of the last problems worth getting right.
We are looking for a Technical Product Marketing Manager to help developers discover Exa whether they arrive through a social Youtube a search engine or an LLM that recommends us.
We build the search engine for AIs so we should be the company that best understands how to get found by them. When a developer asks Claude or ChatGPT which search API to use for their agent the answer should be Exa.
You own organic discovery and the engine that drives it is a weekly cadence of technical content that engineers respect: benchmarks teardowns implementation guides honest comparisons and writing about retrieval and agents that could only come from inside this company. Volume mattersship something good every week.
You will read code call APIs run evals and publish work with your name on it. Answer engine optimization is the strategy layer on top: structuring content so models cite it covering the entities and questions that matter and measuring whether we show up in the answers.
This is an AI-first role at an AI-first company. Your research drafting and measurement loops should be built with AI and you should be able to explain what you never let AI touch.
This role is based in-person at our San Francisco HQ.
Own a steady publishing cadence of technical content for engineers with a heavy emphasis on video: tutorials benchmarks architecture deep dives comparisons and release commentary. Success is measured by shipped volume at a quality bar that survives Hacker News plus organic traffic and signups sourced from it.
Own how Exa appears in AI-generated answers: entity coverage structured content citation-worthy source material and the measurement of citation share across major models and assistants. Success is measured by share of relevant AI answers that cite or recommend Exa.
Own the organic topic map: which questions and keywords we intend to win the content architecture that supports them and the internal linking and page strategy behind it. You partner with Digital Marketing who owns site mechanics.
Own the substantive point of view: how retrieval quality is measured and why agents need different search types. Success is measured by the work being cited by developers and by our own sellers.
Own the reporting that connects content to pipeline: organic sessions signups AI citation tracking and which pieces influence deals. Success is measured by leadership trusting these numbers.
Design the workflow that takes an idea to a published technically accurate piece fast: research drafting code examples fact-checking and distribution. If a step runs manually more than twice you should be itching to automate it.
Paid channels website infrastructure landing pages and technical SEO mechanics: Digital Marketing.
Sales pitch decks battlecards and objection handling: PMM Enablement.
Core positioning and vertical messaging: Product Marketing (vertical PMM).
Developer documentation SDKs sample code and community: DevRel.
Customer case studies and partner co-marketing: Customer & Partner Marketing.
Email nurture and webinars: Lifecycle Marketing.
Technical content ships every week and engineers share it without being asked.
Were growing followers counts on youtube and X.
Exa is cited by major AI assistants when developers ask about search and retrieval for agents.
We win the organic questions that matter to our ICP and we can show the signups.
Sales and DevRel leverage your content because it is credible.
Benchmarks and comparisons we publish hold up when readers reproduce them.
Content decisions are made from data about what converts.
4 years writing technical content for developers at an API-first infrastructure or developer tools company.
A public portfolio you personally wrote. Show us the piece you are proudest of and be ready to explain the technical claims.
Proven taste in production values for your content.
Real developer credibility. You read code call APIs run benchmarks and can build a small demo to make a point. You do not need to have shipped production systems but engineers should see your work as marketing.
A working thesis on answer engine optimization backed by something you have tried and measured.
Working knowledge of technical SEO fundamentals and content analytics.
A proven AI builder mindset: youve shipped research and writing pipelines using LLMs and you have judgment about what still requires human touch.
A background in engineering data science or a quantitative field.
Experience publishing benchmarks or evals including handling the criticism that follows.
Domain depth in search retrieval RAG or agent frameworks.
Multimedia range: video walkthroughs conference talks or livestreamed builds.
Experience growing an organic channel from near zero at an early-stage company.
Health and wellness: Premium medical dental and vision coverage plus a monthly wellness benefit and a monthly commuter benefit for our SF team.
Fertility and family planning: Reimbursement for eligible egg freezing and related medical expenses up to a $15000 lifetime maximum plus 16 weeks of fully paid parental leave for all new parents whether through birth adoption surrogacy or foster placement.
Life at Exa: Lunch and dinner served daily an office stocked with snacks coffee and health supplements fresh bread from a local bakery every morning weekly milk tea deliveries monthly picnics and parties to celebrate the wins (and each other).
Visa sponsorship: We sponsor visas for exceptional candidates and welcome applicants from all backgrounds and locations.
Exa is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race creed color religion sex sexual orientation gender identity or expression national origin disability age veteran status marital status pregnancy or related conditions criminal histories consistent with applicable law or any other basis protected by applicable law.
About Company
Real-time AI search engine with a powerful web search API, web crawling API, SERP API, and deep research tools. Search and extract structured content from websites and live data.