SVP, Planning (CPG Client)
Dallas, TX - USA
Job Summary
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.
Responsible for generating strategic media initiatives and leading all aspects of media planning for key client account.
- Responsible for developing implementing and executing strategy to define the future direction of Client business
- Actively listen to Clients and continually identify opportunities to lead thinking
- Team leader for Client interaction fostering positive relationships
- Identifies key target insights based on Client brief necessary for formulating communication strategy
- Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
- Effectively communicates and solicits agreement of best opportunities for Client
- Ensure the quality of work for all Client deliverables
- Serves as key resource for local markets in defining media strategy and media plans
- Supervising training and developing staff (managing workload delegating and managing projects and resourcesperformance management)
- Develop process improvements and best practices to ensure consistency flexibility and efficiency resulting in solutions that meet or exceed Client expectations
- Serves as leadership and content development coordinator for all Client presentations
- Ability to cross sell interagency products and services
- Collaborate with business intelligence/analytics data and investment teams to identify consumer learning needs and drive consumer insight generation analysis/interpretation
- 10 years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
- Must have online and offline media experience.
- Offline experience will be TV Print Radio OOH.
- Online experience will consist of Display Search Social and Mobile and Content Marketing.
- Fluency with Media Tools and solid understanding of Digital Planning tools
- Proven experience and success in presenting plans to Client and influencing top level Client decisions
- Demonstrated critical thinking skill and strong problem-solving skills navigates effectively through difficult issues builds required consensus to drive business needs and results
- Excellent leadership management and motivational skills
- Excellent written verbal and presentation skills effectively presents formal POV internally and externally
- Excellent organizational interpersonal and quantitative/analytical skills
- Strong Client presentation skills and business writing skills
- Demonstrated expertise in strategic planning and Client relations
- Detail oriented and proven ability to thrive in a fast-paced environment.
- Critical assessor of talent builds and motivates high performing teams
- Able to direct long range planning and the development of programs to maximize organizational resources
- Design and manage projects resources stakeholders participants and deadlines
- High results orientation and able to effectively juggle and prioritize many competing demands high tolerance to effectively manage change
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact .
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Senior Exec
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more