SVP, Category & Insights

STRATEGIC BUSINESS PLANNING

Develop long-term category strategies and specific initiatives considering company direction focus area key customers market parameters and resources

Aggregate and analyze large amounts of complex data quickly and distill that data into clear viable action plans

Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance

Drive the insights for the annual business planning process for sales team channel programs and initiatives

LEADERSHIP

Red Bull will need to maintain its leadership status in the industry as we compete with resource-rich beverage leaders. Utilize current insights resources to anticipate business needs and uncover sales opportunities guide the annual business planning process and provide leading-edge Category Management solutions across all channels of trade

Build strong external relationships with key retailer Executives especially where Red Bull holds Captaincy

Mine internal and external data to analyze the category Brand and consumer/shopper dynamics to maximize sales effectiveness in Distribution Pricing Promotion and Merchandising

Identifies opportunity gaps and provides strategies to close gaps

Foster strong internal partnerships with cross-functional team leadership (Shopper Insights Shopper Marketing Data Science) to inform and create effective retailer Category solutions

DRIVE CATEGORY & BRAND GROWTH

Provide timely thought leadership to sales leaders and retailer decision makers from space shopper and category insights

Be sought after and trusted by retailer partners in key decision moments

Negotiate retailer-specific data platform offerings and ensure these tools are leveraged for category and brand growth

Leverage multiple data sources to present compelling insights that drive annual selling strategies and go-to-market initiatives internally and in top-to-top retailer meetings.

Drive Red Bull space planning methodology and process proposed to key retailers to win captaincy designation.

Partner with sales teams to identify prioritize and plan the retailers best suited for Red Bull category captaincy.

Ensure the team leverages the latest shopper and category insights to develop annual planogram standards consults product marketing on advanced assortment analytics and informs Global category space planning training efforts. Develop and train Red Bull Global category space planning modules for international market use

VENDOR & DATA MANAGEMENT

Oversee the management of the current category and shopper insights content suite across all insight sources with a continuous improvement mindset for content and delivery.

Provide direction on our relationship with the dedicated IRI team and Numerator dedicated partners ensuring seamless monthly delivery of accurate data and efficient use of resources

Ensure that our approach to database design across all data sources is evolving with beverage shopper and retail trends

Works with industry thought leaders (Kantar Retail Mintel Euromonitor etc) to inform and influence their research and direction on the energy and other beverage categories

Evaluate team decisions to acquire and manage tactical vendors: planogram software and efficiency tools product libraries and planogram services including but not limited to: JDA/Blue Yonder SMSB and others.

Qualifications :

12 Years work experience in CPG/FMCG Beverage industry Category Management preferred

4 years of experience in Sales/Category Management preferably within CPG/Beverage

4 years of experience in Shopper Insights preferably within CPG/Beverage

Experience in Space Planning and Category Assortment preferable within CPG/Beverage

Broad knowledge of CPG industry sources and uses vendors and their tools and capabilities including but not limited to: Syndicated sales data (Circana Nielsen etc.) shopper panel data (Numerator etc.) loyalty card custom research (Field Agent etc)

Ability to connect disparate data sources interpret analysis results formulate recommendations develop impactful presentations and present to broad audiences.

Strong analytical and problem-solving skills with a proven track record of turning insights into actionable selling tactics

Experience in people management and people development

Strong customer-service aptitude

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $239000 - 359000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time