Supervisor, Multicultural

Why This Role Matters

Multicultural strategy is not an add-on to the plan. It is a growth lens.

This role helps ensure that multicultural audiences are understood with nuance planned for with precision and activated with the same level of rigor as any core business priority. The right candidate will help move the work beyond representation and into measurable impact connecting cultural relevance to media effectiveness brand growth and business accountability.

The role also requires someone who canoperatein a fast-moving modern strategy environment someone who is hands-on in the tools fluent in the data proactive in using AI-enabled systems and capable of turning complexity into clear client-facing recommendations.

Media Strategy Cultural Insight and Competitive Intelligence

• Contribute to the development of multicultural media strategies across the client portfolio with a culture-first mindset.

• Translate cultural behavioral media marketplace and competitive signals into clear strategic recommendations.

• Research interpret and evaluate cultural marketing data media research audience insights and competitive activity to inform mediaobjectivesand strategies.

• Stay current on multicultural marketplace shifts media innovation audience behavior platform changes industry trends and competitive activity.

• Draft client-facing POVs strategic recommendations educational materials marketplace updates and competitive assessments.

• Evaluate media partners platforms content environments and emerging opportunities todeterminehow they can best reach and engage multicultural audiences.

• Assess media performance todeterminewhether originalobjectivesand strategies were met.

• Helpidentifyinnovation opportunities across the multicultural marketplace that can drive client business impact.

• Manage multicultural projects timelines resources and deliverables across multiple workstreams.

• Support client-facing presentations and planning deliverables with clear logic strong storytelling and actionable next steps.

Tools AI and Modern Strategy Workflows

• Work hands-on in research media and planning tools to uncover insightsvalidaterecommendations and support data-driven decision-making.

• Use AI-enabled tools and systems to accelerate research synthesize informationidentifypatterns support competitive scans and improve workflow efficiency.

• Apply strong judgment when using AI outputs ensuring all work isaccurate strategically sound client-ready and grounded in human intelligence.

• Turn data research marketplace inputs and cultural signals into concise well-structured deliverables.

• Help the team evolve how multicultural strategy is built packaged and delivered in a more modern efficient and insight-driven way.

Collaboration Influence and Execution

• Partner closely with strategy investment data analytics activation and platform teams to support multicultural media planning execution stewardship and optimization.

• Help connect cultural ideation to budget planning channel recommendations media benchmarks and executional realities.

• Serve as a key point of coordination across internal teams inter-agency partners and media partnerships.

• Support multicultural budget management billing coordination and client setup processes across the portfolio.

• Manage portfolio-level project needs helping ensure workstreams move forward with clarity accountability and strong follow-through.

• Ensure accuracy attention to detail and strong media intelligence across multicultural workstreams.

• Communicate clearly and confidently with internal stakeholders senior leaders clients and agency partners.

• Help guide collaborate with and support junior team members in day-to-day work.

• Act as a culture-first resource for teams looking to solve complex planning audience and marketplace questions.

• 3 years of experience in media planning media strategy multicultural marketing integrated communications ora relatedfield.

• Bachelors degree in marketing Advertising Communications Business or a related field preferred.

• Experience working across multicultural audiences including Hispanic/Latino Black/African American LGBTQ and/or Asian/AANHPI audiences strongly preferred.

• Agency experience preferred.

• Healthcare pharmaceutical or regulated-category experience is a plus but notrequired.

• Strong understanding of cross-channel media planning across video digital social audio content searchprogrammatic and emerging platforms.

• Hands-on experience using media audience competitive and research tools to develop insights and support strategic recommendations.

• Ability to interpret audience research media data cultural trends competitive activity and marketplace signals into actionable recommendations.

• Strong curiosity around AI tools emerging technology and modern strategy workflows with the ability to use them responsibly to improve speed quality and strategic output.

• Comfortable working with tools such as Nielsen MRI-Simmons GWI comScore Kantar Prisma flowcharting tools reach/frequency tools social listening platforms competitive tracking tools or similar planning systems.

• Strong written verbal and presentation skills with the ability to draft polished client-facing POVs recommendations educational materials and strategic narratives.

• Ability to manage multiple projects timelines stakeholders and deliverables with accuracy and accountability.

• Exceptional attention to detail with strong follow-up skills and the ability to move quickly without losing strategic discipline.

• Ability to learn proprietary tools systems and processes quickly.

• Understanding ofactivation investment negotiation and media stewardship processes.

• Ability toidentifypriorities make independent decisions and proactively solve problems.

• Experience guiding training or supporting junior team members preferred.

• Willing to challenge convention

• Focused on business impact

Most importantly we are looking for someone who understands that culture is not a side conversation. It is a core driver of how people make decisions engage with brands consume media and build trust.

This is a role for someone ready to help make multiculturalstrategymore modern more measurable more efficient and more central to how great media plans are built.